ActiveCampaign vs Copper
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM in one powerful tool. It is known for having the most advanced email automation capabilities in its price range. ActiveCampaign is used by over 180,000 businesses that want to deliver personalized customer experiences at scale.
Copper
Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.
Pros
- ✓Best-in-class email marketing automation at an affordable price
- ✓Powerful segmentation and personalization capabilities
- ✓Strong CRM features integrated with marketing tools
- ✓Excellent deliverability rates
Cons
- ✗Can be complex to set up advanced automations
- ✗CRM features are less robust than dedicated CRM tools
- ✗Interface has a learning curve for new users
Pros
- ✓Seamless Google Workspace integration — works directly in Gmail
- ✓Automatic data capture eliminates manual CRM entry
- ✓Clean and intuitive interface
- ✓Good value for Google-first teams
Cons
- ✗Only useful if your team uses Google Workspace
- ✗Limited features outside of Google ecosystem
- ✗Not suitable for enterprise-level CRM needs
ActiveCampaign vs Copper: Side by Side
| Factor | ActiveCampaign | Copper |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $15/mo | $9/user/mo |
| Best For | SMBs wanting powerful email marketing automation combined with a CRM | Teams that run their business on Google Workspace |
| Our Pick | — | — |
ActiveCampaign Features
- ✓Email marketing
- ✓marketing automation
- ✓CRM
- ✓lead scoring
- ✓site tracking
- ✓SMS marketing
- ✓landing pages
- ✓reporting
Copper Features
- ✓Google Workspace integration
- ✓automatic data capture
- ✓contact and lead management
- ✓pipeline management
- ✓email tracking
- ✓reporting
- ✓workflow automation
Pricing Comparison
Our Take
Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm. Choose Copper if teams that run their business on google workspace.
Best For
SMBs wanting powerful email marketing automation combined with a CRM
Best For
Teams that run their business on Google Workspace
How ActiveCampaign and Copper Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither ActiveCampaign nor Copper is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between ActiveCampaign and Copper?
ActiveCampaign is best for smbs wanting powerful email marketing automation combined with a crm. Copper is best for teams that run their business on google workspace.
Which is better, ActiveCampaign or Copper?
Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm. Choose Copper if teams that run their business on google workspace.
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo. Pricing model: Paid.
How much does Copper cost?
Copper starts at $9/user/mo. Pricing model: Paid.
Who should use ActiveCampaign?
SMBs wanting powerful email marketing automation combined with a CRM
Who should use Copper?
Teams that run their business on Google Workspace