ActiveCampaign vs EngageBay
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
EngageBay is our recommended pick for most teams — budget-conscious smbs wanting a hubspot alternative with a strong free plan.
Try EngageBay →Read our full EngageBay review →ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM in one powerful tool. It is known for having the most advanced email automation capabilities in its price range. ActiveCampaign is used by over 180,000 businesses that want to deliver personalized customer experiences at scale.
EngageBay
EngageBay is an all-in-one marketing, sales, and customer support platform designed for small and mid-size businesses. It offers a free plan that includes CRM, email marketing, live chat, and helpdesk tools — making it one of the most generous free plans in the market. EngageBay is positioned as an affordable alternative to HubSpot.
Pros
- ✓Best-in-class email marketing automation at an affordable price
- ✓Powerful segmentation and personalization capabilities
- ✓Strong CRM features integrated with marketing tools
- ✓Excellent deliverability rates
Cons
- ✗Can be complex to set up advanced automations
- ✗CRM features are less robust than dedicated CRM tools
- ✗Interface has a learning curve for new users
Pros
- ✓One of the most generous free plans available — includes CRM, marketing, and support tools
- ✓Affordable paid plans compared to HubSpot
- ✓All-in-one platform reduces the need for multiple subscriptions
- ✓Good automation features
Cons
- ✗Less brand recognition and fewer integrations than HubSpot
- ✗Interface can feel cluttered with so many features
- ✗Customer support response times can vary
ActiveCampaign vs EngageBay: Side by Side
| Factor | ActiveCampaign | EngageBay |
|---|---|---|
| User Rating | N/A | 4.3/5 ★ |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $15/mo | Free |
| Best For | SMBs wanting powerful email marketing automation combined with a CRM | Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan |
| Our Pick | — | 🏆 Recommended |
ActiveCampaign Features
- ✓Email marketing
- ✓marketing automation
- ✓CRM
- ✓lead scoring
- ✓site tracking
- ✓SMS marketing
- ✓landing pages
- ✓reporting
EngageBay Features
- ✓CRM
- ✓email marketing
- ✓marketing automation
- ✓live chat
- ✓helpdesk
- ✓landing pages
- ✓appointment scheduling
- ✓reporting
Pricing Comparison
EngageBay
FreemiumFree to start
Free: $0 · Basic: $12/mo · Growth: $24.99/mo · Pro: $49.99/mo
See full pricing →Best Use Cases
EngageBay
- →Small businesses wanting all-in-one CRM and marketing
- →Startups replacing multiple tools with one platform
- →Companies migrating away from expensive HubSpot plans
Who Should NOT Use These Tools
EngageBay is NOT ideal for:
- ✗Large enterprises needing advanced customization
- ✗Teams requiring sophisticated marketing attribution
- ✗Businesses needing dedicated enterprise support
Integrations
EngageBay
Zapier, Gmail, Outlook, Stripe, SendGrid, Mailgun, Twilio, Xero
Our Take
Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm. Choose EngageBay if budget-conscious smbs wanting a hubspot alternative with a strong free plan.
Best For
SMBs wanting powerful email marketing automation combined with a CRM
Best For
Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan
How ActiveCampaign and EngageBay Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither ActiveCampaign nor EngageBay is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between ActiveCampaign and EngageBay?
ActiveCampaign is best for smbs wanting powerful email marketing automation combined with a crm. EngageBay is best for budget-conscious smbs wanting a hubspot alternative with a strong free plan.
Which is better, ActiveCampaign or EngageBay?
Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm. Choose EngageBay if budget-conscious smbs wanting a hubspot alternative with a strong free plan.
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo. Pricing model: Paid.
How much does EngageBay cost?
EngageBay starts at Free. Pricing model: Freemium.
Who should use ActiveCampaign?
SMBs wanting powerful email marketing automation combined with a CRM
Who should use EngageBay?
Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan