ActiveCampaign vs Manatal
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Manatal is our recommended pick for most teams — recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price.
Try Manatal →Read our full Manatal review →ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM in one powerful tool. It is known for having the most advanced email automation capabilities in its price range. ActiveCampaign is used by over 180,000 businesses that want to deliver personalized customer experiences at scale.
Manatal
Manatal is an AI-powered applicant tracking system designed for recruitment agencies and corporate HR teams. It offers one of the most affordable price points in the ATS market while including advanced AI features like candidate scoring, enrichment from LinkedIn and social profiles, and automated recommendations. Manatal is popular in Southeast Asia and with global recruiting agencies.
Pros
- ✓Best-in-class email marketing automation at an affordable price
- ✓Powerful segmentation and personalization capabilities
- ✓Strong CRM features integrated with marketing tools
- ✓Excellent deliverability rates
Cons
- ✗Can be complex to set up advanced automations
- ✗CRM features are less robust than dedicated CRM tools
- ✗Interface has a learning curve for new users
Pros
- ✓One of the most affordable ATS tools with genuine AI features
- ✓AI candidate scoring and profile enrichment save significant research time
- ✓Simple to set up and use
- ✓Good for recruitment agencies managing multiple clients
Cons
- ✗Less established in Western markets compared to Greenhouse or Lever
- ✗Some advanced features limited to higher tiers
- ✗Customer support response times can vary
- ✗Limited employer branding customization
ActiveCampaign vs Manatal: Side by Side
| Factor | ActiveCampaign | Manatal |
|---|---|---|
| User Rating | N/A | 4.6/5 ★ |
| Category | CRM Software | HR Software |
| Pricing Model | Paid | Paid |
| Starting Price | $15/mo | $19/user/mo |
| Best For | SMBs wanting powerful email marketing automation combined with a CRM | Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price |
| Our Pick | — | 🏆 Recommended |
ActiveCampaign Features
- ✓Email marketing
- ✓marketing automation
- ✓CRM
- ✓lead scoring
- ✓site tracking
- ✓SMS marketing
- ✓landing pages
- ✓reporting
Manatal Features
- ✓AI candidate sourcing
- ✓applicant tracking
- ✓CRM
- ✓onboarding
- ✓analytics
- ✓job board integrations
Pricing Comparison
Best Use Cases
Manatal
- →Recruiting agencies managing multiple client pipelines
- →HR teams wanting AI-powered candidate scoring
- →Companies sourcing candidates from LinkedIn at scale
Who Should NOT Use These Tools
Manatal is NOT ideal for:
- ✗Companies needing full HRIS beyond recruiting
- ✗Small businesses with occasional hiring needs
- ✗Teams wanting a free ATS option
Integrations
Manatal
LinkedIn, Gmail, Outlook, Slack, Zapier, Google Calendar, Zoom, Teams
Our Take
Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm. Choose Manatal if recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price.
Best For
SMBs wanting powerful email marketing automation combined with a CRM
Best For
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
Also Consider
If neither ActiveCampaign nor Manatal is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between ActiveCampaign and Manatal?
ActiveCampaign is best for smbs wanting powerful email marketing automation combined with a crm. Manatal is best for recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price.
Which is better, ActiveCampaign or Manatal?
Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm. Choose Manatal if recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price.
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo. Pricing model: Paid.
How much does Manatal cost?
Manatal starts at $19/user/mo. Pricing model: Paid.
Who should use ActiveCampaign?
SMBs wanting powerful email marketing automation combined with a CRM
Who should use Manatal?
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price