ActiveCampaign vs Todoist
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM in one powerful tool. It is known for having the most advanced email automation capabilities in its price range. ActiveCampaign is used by over 180,000 businesses that want to deliver personalized customer experiences at scale.
Todoist
Todoist is a clean and intuitive task management app trusted by millions of individuals and teams. It focuses on simplicity and getting things done with natural language input and smart scheduling.
Pros
- ✓Best-in-class email marketing automation at an affordable price
- ✓Powerful segmentation and personalization capabilities
- ✓Strong CRM features integrated with marketing tools
- ✓Excellent deliverability rates
Cons
- ✗Can be complex to set up advanced automations
- ✗CRM features are less robust than dedicated CRM tools
- ✗Interface has a learning curve for new users
Pros
- ✓Extremely easy to use
- ✓Natural language task input
- ✓Cross-platform availability
- ✓Good collaboration for small teams
- ✓Generous free plan
Cons
- ✗Not suited for complex project management
- ✗Limited reporting and analytics
- ✗Gantt and timeline views absent
- ✗Better for individuals than large teams
ActiveCampaign vs Todoist: Side by Side
| Factor | ActiveCampaign | Todoist |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Freemium |
| Starting Price | $15/mo | Contact for pricing |
| Best For | SMBs wanting powerful email marketing automation combined with a CRM | Individuals and small teams wanting a simple, clean task manager without the complexity of full project tools |
| Our Pick | — | — |
ActiveCampaign Features
- ✓Email marketing
- ✓marketing automation
- ✓CRM
- ✓lead scoring
- ✓site tracking
- ✓SMS marketing
- ✓landing pages
- ✓reporting
Todoist Features
- ✓Task management
- ✓project organization
- ✓due dates
- ✓priority levels
- ✓labels
- ✓integrations
- ✓mobile app
Pricing Comparison
Our Take
Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm. Choose Todoist if individuals and small teams wanting a simple, clean task manager without the complexity of full project tools.
Best For
SMBs wanting powerful email marketing automation combined with a CRM
Best For
Individuals and small teams wanting a simple, clean task manager without the complexity of full project tools
Also Consider
If neither ActiveCampaign nor Todoist is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between ActiveCampaign and Todoist?
ActiveCampaign is best for smbs wanting powerful email marketing automation combined with a crm. Todoist is best for individuals and small teams wanting a simple, clean task manager without the complexity of full project tools.
Which is better, ActiveCampaign or Todoist?
Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm. Choose Todoist if individuals and small teams wanting a simple, clean task manager without the complexity of full project tools.
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo. Pricing model: Paid.
How much does Todoist cost?
Visit Todoist website for current pricing.
Who should use ActiveCampaign?
SMBs wanting powerful email marketing automation combined with a CRM
Who should use Todoist?
Individuals and small teams wanting a simple, clean task manager without the complexity of full project tools