ActiveCampaign vs Zoho Projects
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM in one powerful tool. It is known for having the most advanced email automation capabilities in its price range. ActiveCampaign is used by over 180,000 businesses that want to deliver personalized customer experiences at scale.
Zoho Projects
Zoho Projects is a full-featured project management tool offering task management, Gantt charts, time tracking, and budget management at a very competitive price point within the Zoho ecosystem.
Pros
- ✓Best-in-class email marketing automation at an affordable price
- ✓Powerful segmentation and personalization capabilities
- ✓Strong CRM features integrated with marketing tools
- ✓Excellent deliverability rates
Cons
- ✗Can be complex to set up advanced automations
- ✗CRM features are less robust than dedicated CRM tools
- ✗Interface has a learning curve for new users
Pros
- ✓Very affordable pricing
- ✓Strong Gantt chart features
- ✓Built-in time tracking and budgeting
- ✓Good Zoho ecosystem integration
- ✓Solid feature set for the price
Cons
- ✗Interface less polished than competitors
- ✗Best value within Zoho ecosystem
- ✗Mobile app could be improved
- ✗Support can be slow
ActiveCampaign vs Zoho Projects: Side by Side
| Factor | ActiveCampaign | Zoho Projects |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Freemium |
| Starting Price | $15/mo | Contact for pricing |
| Best For | SMBs wanting powerful email marketing automation combined with a CRM | Budget-conscious teams already in the Zoho ecosystem wanting a full-featured project management tool |
| Our Pick | — | — |
ActiveCampaign Features
- ✓Email marketing
- ✓marketing automation
- ✓CRM
- ✓lead scoring
- ✓site tracking
- ✓SMS marketing
- ✓landing pages
- ✓reporting
Zoho Projects Features
- ✓Project management
- ✓task tracking
- ✓Gantt charts
- ✓time tracking
- ✓team collaboration
- ✓portfolio management
Pricing Comparison
Our Take
Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm. Choose Zoho Projects if budget-conscious teams already in the zoho ecosystem wanting a full-featured project management tool.
Best For
SMBs wanting powerful email marketing automation combined with a CRM
Best For
Budget-conscious teams already in the Zoho ecosystem wanting a full-featured project management tool
Also Consider
If neither ActiveCampaign nor Zoho Projects is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between ActiveCampaign and Zoho Projects?
ActiveCampaign is best for smbs wanting powerful email marketing automation combined with a crm. Zoho Projects is best for budget-conscious teams already in the zoho ecosystem wanting a full-featured project management tool.
Which is better, ActiveCampaign or Zoho Projects?
Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm. Choose Zoho Projects if budget-conscious teams already in the zoho ecosystem wanting a full-featured project management tool.
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo. Pricing model: Paid.
How much does Zoho Projects cost?
Visit Zoho Projects website for current pricing.
Who should use ActiveCampaign?
SMBs wanting powerful email marketing automation combined with a CRM
Who should use Zoho Projects?
Budget-conscious teams already in the Zoho ecosystem wanting a full-featured project management tool