ADP Run vs Keap
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →ADP Run
ADP Run is a payroll and HR solution designed specifically for small businesses with 1-49 employees. It is powered by ADP, the world's largest payroll provider, giving small businesses access to enterprise-grade payroll processing and compliance tools. ADP Run offers multiple plan tiers from basic payroll to full HR suite depending on the business needs.
Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Pros
- ✓Backed by ADP's decades of payroll expertise and compliance knowledge
- ✓Scalable — can grow with your business to ADP Workforce Now
- ✓Strong mobile app for running payroll on the go
- ✓Extensive integration ecosystem
Cons
- ✗Pricing is not transparent and can be expensive compared to competitors
- ✗Customer service quality can be inconsistent
- ✗Upselling of additional services reported by customers
- ✗Interface is less modern than newer payroll tools
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
ADP Run vs Keap: Side by Side
| Factor | ADP Run | Keap |
|---|---|---|
| User Rating | N/A | 4.3/5 ★ |
| Category | Payroll Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | Custom pricing | $249/mo |
| Best For | Small businesses that want enterprise-grade payroll reliability from a trusted brand | Service-based small businesses wanting CRM and marketing automation in one |
| Our Pick | — | 🏆 Recommended |
ADP Run Features
- ✓Payroll processing
- ✓tax filing
- ✓direct deposit
- ✓employee onboarding
- ✓time tracking
- ✓benefits administration
- ✓workers compensation
- ✓HR support
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose ADP Run if small businesses that want enterprise-grade payroll reliability from a trusted brand. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
Best For
Small businesses that want enterprise-grade payroll reliability from a trusted brand
Best For
Service-based small businesses wanting CRM and marketing automation in one
Also Consider
If neither ADP Run nor Keap is the right fit, Multiplier is worth evaluating.
Multiplier
Startups and SMBs hiring internationally on a budget
From $40/contractor/mo
Frequently Asked Questions
What is the difference between ADP Run and Keap?
ADP Run is best for small businesses that want enterprise-grade payroll reliability from a trusted brand. Keap is best for service-based small businesses wanting crm and marketing automation in one.
Which is better, ADP Run or Keap?
Choose ADP Run if small businesses that want enterprise-grade payroll reliability from a trusted brand. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
How much does ADP Run cost?
ADP Run starts at Custom pricing. Pricing model: Paid.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
Who should use ADP Run?
Small businesses that want enterprise-grade payroll reliability from a trusted brand
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one