Agile CRM vs Keap
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Agile CRM is our recommended pick for most teams — startups and small businesses wanting an all-in-one crm at an affordable price.
Try Agile CRM →Read our full Agile CRM review →Agile CRM
Agile CRM is an all-in-one CRM platform that combines sales, marketing, and customer service tools at an affordable price point. It offers a generous free plan for up to 10 users, making it one of the best free CRM options for small teams. Agile CRM is popular with startups and small businesses looking to consolidate their tools.
Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Pros
- ✓Generous free plan for up to 10 users
- ✓All-in-one platform covering sales, marketing, and support
- ✓Affordable paid plans with strong feature sets
- ✓Built-in telephony included
Cons
- ✗Interface feels outdated compared to modern CRMs
- ✗Customer support quality is inconsistent
- ✗Can feel overwhelming with too many features for simple use cases
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Agile CRM vs Keap: Side by Side
| Factor | Agile CRM | Keap |
|---|---|---|
| User Rating | 4.4/5 ★ | 4.3/5 ★ |
| Category | CRM Software | CRM Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $249/mo |
| Best For | Startups and small businesses wanting an all-in-one CRM at an affordable price | Service-based small businesses wanting CRM and marketing automation in one |
| Our Pick | 🏆 Recommended | — |
Agile CRM Features
- ✓Contact management
- ✓deal tracking
- ✓email marketing
- ✓marketing automation
- ✓helpdesk
- ✓telephony
- ✓web engagement
- ✓reporting
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Pricing Comparison
Agile CRM
FreemiumFree to start
Free: $0 · Solo: $16/user/mo · Team: $19/user/mo · Enterprise: custom
See full pricing →Best Use Cases
Agile CRM
- →Small businesses wanting an all-in-one CRM
- →Startups needing free CRM with marketing automation
- →Teams replacing spreadsheets with a proper CRM
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Agile CRM is NOT ideal for:
- ✗Large enterprises needing advanced reporting
- ✗Teams requiring complex workflow automation
- ✗Businesses needing dedicated customer support
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Agile CRM
Gmail, Outlook, Stripe, Twilio, SendGrid, Zapier, LinkedIn, Twitter, Facebook
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Agile CRM if startups and small businesses wanting an all-in-one crm at an affordable price. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
Best For
Startups and small businesses wanting an all-in-one CRM at an affordable price
Best For
Service-based small businesses wanting CRM and marketing automation in one
How Agile CRM and Keap Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Agile CRM nor Keap is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Agile CRM and Keap?
Agile CRM is best for startups and small businesses wanting an all-in-one crm at an affordable price. Keap is best for service-based small businesses wanting crm and marketing automation in one.
Which is better, Agile CRM or Keap?
Choose Agile CRM if startups and small businesses wanting an all-in-one crm at an affordable price. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
How much does Agile CRM cost?
Agile CRM starts at Free. Pricing model: Freemium.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
Who should use Agile CRM?
Startups and small businesses wanting an all-in-one CRM at an affordable price
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one