Agile CRM vs Lattice
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Agile CRM is our recommended pick for most teams — startups and small businesses wanting an all-in-one crm at an affordable price.
Try Agile CRM →Read our full Agile CRM review →Agile CRM
Agile CRM is an all-in-one CRM platform that combines sales, marketing, and customer service tools at an affordable price point. It offers a generous free plan for up to 10 users, making it one of the best free CRM options for small teams. Agile CRM is popular with startups and small businesses looking to consolidate their tools.
Lattice
Lattice is a people management platform that helps companies run performance reviews, set goals, and measure employee engagement. It combines performance management, OKRs, career development, and compensation tools in one platform. Lattice is widely used by tech companies that invest heavily in people development.
Pros
- ✓Generous free plan for up to 10 users
- ✓All-in-one platform covering sales, marketing, and support
- ✓Affordable paid plans with strong feature sets
- ✓Built-in telephony included
Cons
- ✗Interface feels outdated compared to modern CRMs
- ✗Customer support quality is inconsistent
- ✗Can feel overwhelming with too many features for simple use cases
Pros
- ✓Best-in-class performance review and OKR tools
- ✓Strong engagement survey capabilities with actionable insights
- ✓Career development and growth tracking features
- ✓Good analytics for people managers and HR teams
Cons
- ✗No payroll or core HRIS functionality
- ✗Can be expensive when combining multiple modules
- ✗Some users find the platform complex to administer initially
Agile CRM vs Lattice: Side by Side
| Factor | Agile CRM | Lattice |
|---|---|---|
| User Rating | 4.4/5 ★ | N/A |
| Category | CRM Software | HR Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $11/person/mo |
| Best For | Startups and small businesses wanting an all-in-one CRM at an affordable price | Mid-size companies focused on performance management |
| Our Pick | 🏆 Recommended | — |
Agile CRM Features
- ✓Contact management
- ✓deal tracking
- ✓email marketing
- ✓marketing automation
- ✓helpdesk
- ✓telephony
- ✓web engagement
- ✓reporting
Lattice Features
- ✓Performance reviews
- ✓OKRs
- ✓employee engagement
- ✓career development
- ✓compensation
Pricing Comparison
Agile CRM
FreemiumFree to start
Free: $0 · Solo: $16/user/mo · Team: $19/user/mo · Enterprise: custom
See full pricing →Best Use Cases
Agile CRM
- →Small businesses wanting an all-in-one CRM
- →Startups needing free CRM with marketing automation
- →Teams replacing spreadsheets with a proper CRM
Who Should NOT Use These Tools
Agile CRM is NOT ideal for:
- ✗Large enterprises needing advanced reporting
- ✗Teams requiring complex workflow automation
- ✗Businesses needing dedicated customer support
Integrations
Agile CRM
Gmail, Outlook, Stripe, Twilio, SendGrid, Zapier, LinkedIn, Twitter, Facebook
Our Take
Choose Agile CRM if startups and small businesses wanting an all-in-one crm at an affordable price. Choose Lattice if mid-size companies focused on performance management.
Best For
Startups and small businesses wanting an all-in-one CRM at an affordable price
Best For
Mid-size companies focused on performance management
Also Consider
If neither Agile CRM nor Lattice is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Agile CRM and Lattice?
Agile CRM is best for startups and small businesses wanting an all-in-one crm at an affordable price. Lattice is best for mid-size companies focused on performance management.
Which is better, Agile CRM or Lattice?
Choose Agile CRM if startups and small businesses wanting an all-in-one crm at an affordable price. Choose Lattice if mid-size companies focused on performance management.
How much does Agile CRM cost?
Agile CRM starts at Free. Pricing model: Freemium.
How much does Lattice cost?
Lattice starts at $11/person/mo. Pricing model: Paid.
Who should use Agile CRM?
Startups and small businesses wanting an all-in-one CRM at an affordable price
Who should use Lattice?
Mid-size companies focused on performance management