Agile CRM vs Wave
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Agile CRM is our recommended pick for most teams — startups and small businesses wanting an all-in-one crm at an affordable price.
Try Agile CRM →Read our full Agile CRM review →Agile CRM
Agile CRM is an all-in-one CRM platform that combines sales, marketing, and customer service tools at an affordable price point. It offers a generous free plan for up to 10 users, making it one of the best free CRM options for small teams. Agile CRM is popular with startups and small businesses looking to consolidate their tools.
Wave
Wave is a free accounting and invoicing platform designed for small businesses, freelancers, and solopreneurs. It offers genuinely free accounting, invoicing, and receipt scanning with no subscription fee. Wave makes money through payment processing and payroll add-ons. It is one of the best free accounting tools available for very small businesses with simple needs.
Pros
- ✓Generous free plan for up to 10 users
- ✓All-in-one platform covering sales, marketing, and support
- ✓Affordable paid plans with strong feature sets
- ✓Built-in telephony included
Cons
- ✗Interface feels outdated compared to modern CRMs
- ✗Customer support quality is inconsistent
- ✗Can feel overwhelming with too many features for simple use cases
Pros
- ✓Genuinely free accounting and invoicing — no subscription required
- ✓Clean and easy to use interface
- ✓Good enough for most very small businesses and freelancers
- ✓Receipt scanning and bank connections included free
Cons
- ✗Limited features compared to paid alternatives
- ✗Customer support is minimal on the free plan
- ✗Not suitable for growing businesses with complex needs
- ✗Payroll and payment processing add-ons can add up in cost
Agile CRM vs Wave: Side by Side
| Factor | Agile CRM | Wave |
|---|---|---|
| User Rating | 4.4/5 ★ | N/A |
| Category | CRM Software | Accounting Software |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | Startups and small businesses wanting an all-in-one CRM at an affordable price | Solopreneurs and very small businesses wanting free accounting and invoicing software |
| Our Pick | 🏆 Recommended | — |
Agile CRM Features
- ✓Contact management
- ✓deal tracking
- ✓email marketing
- ✓marketing automation
- ✓helpdesk
- ✓telephony
- ✓web engagement
- ✓reporting
Wave Features
- ✓Free accounting
- ✓invoicing
- ✓receipt scanning
- ✓bank connections
- ✓financial reporting
- ✓payments processing
- ✓payroll add-on
- ✓mobile app
Pricing Comparison
Agile CRM
FreemiumFree to start
Free: $0 · Solo: $16/user/mo · Team: $19/user/mo · Enterprise: custom
See full pricing →Best Use Cases
Agile CRM
- →Small businesses wanting an all-in-one CRM
- →Startups needing free CRM with marketing automation
- →Teams replacing spreadsheets with a proper CRM
Who Should NOT Use These Tools
Agile CRM is NOT ideal for:
- ✗Large enterprises needing advanced reporting
- ✗Teams requiring complex workflow automation
- ✗Businesses needing dedicated customer support
Integrations
Agile CRM
Gmail, Outlook, Stripe, Twilio, SendGrid, Zapier, LinkedIn, Twitter, Facebook
Our Take
Choose Agile CRM if startups and small businesses wanting an all-in-one crm at an affordable price. Choose Wave if solopreneurs and very small businesses wanting free accounting and invoicing software.
Best For
Startups and small businesses wanting an all-in-one CRM at an affordable price
Best For
Solopreneurs and very small businesses wanting free accounting and invoicing software
Also Consider
If neither Agile CRM nor Wave is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Agile CRM and Wave?
Agile CRM is best for startups and small businesses wanting an all-in-one crm at an affordable price. Wave is best for solopreneurs and very small businesses wanting free accounting and invoicing software.
Which is better, Agile CRM or Wave?
Choose Agile CRM if startups and small businesses wanting an all-in-one crm at an affordable price. Choose Wave if solopreneurs and very small businesses wanting free accounting and invoicing software.
How much does Agile CRM cost?
Agile CRM starts at Free. Pricing model: Freemium.
How much does Wave cost?
Wave starts at Free. Pricing model: Freemium.
Who should use Agile CRM?
Startups and small businesses wanting an all-in-one CRM at an affordable price
Who should use Wave?
Solopreneurs and very small businesses wanting free accounting and invoicing software