Copper vs Employment Hero

Copper

Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.

Employment Hero

Employment Hero is an all-in-one HR, payroll, and benefits platform with a strong presence in Australia and New Zealand. It offers a free HR plan alongside paid payroll and benefits modules, making it accessible for businesses at any stage. Employment Hero also operates a job marketplace called Swag for employees.

Pros

• ✓Seamless Google Workspace integration — works directly in Gmail
• ✓Automatic data capture eliminates manual CRM entry
• ✓Clean and intuitive interface
• ✓Good value for Google-first teams

Cons

• ✗Only useful if your team uses Google Workspace
• ✗Limited features outside of Google ecosystem
• ✗Not suitable for enterprise-level CRM needs

Pros

• ✓Free HR plan available with core employee management features
• ✓Strong compliance tools for Australian and NZ employment law
• ✓All-in-one platform covering HR, payroll, and benefits
• ✓Employee benefits marketplace with discounts and perks

Cons

• ✗Payroll module costs extra and is best suited for AU/NZ companies
• ✗Limited support and compliance coverage outside Australia and New Zealand
• ✗Some users report the platform can feel complex to navigate

Copper Features

• ✓Google Workspace integration
• ✓automatic data capture
• ✓contact and lead management
• ✓pipeline management
• ✓email tracking
• ✓reporting
• ✓workflow automation

Employment Hero Features

• ✓HR management
• ✓payroll
• ✓benefits
• ✓recruitment
• ✓learning
• ✓employee engagement

Best For

Teams that run their business on Google Workspace

Best For

Australian and NZ businesses needing full HR suite