Employment Hero vs EngageBay
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
EngageBay is our recommended pick for most teams — budget-conscious smbs wanting a hubspot alternative with a strong free plan.
Try EngageBay →Read our full EngageBay review →Employment Hero
Employment Hero is an all-in-one HR, payroll, and benefits platform with a strong presence in Australia and New Zealand. It offers a free HR plan alongside paid payroll and benefits modules, making it accessible for businesses at any stage. Employment Hero also operates a job marketplace called Swag for employees.
EngageBay
EngageBay is an all-in-one marketing, sales, and customer support platform designed for small and mid-size businesses. It offers a free plan that includes CRM, email marketing, live chat, and helpdesk tools — making it one of the most generous free plans in the market. EngageBay is positioned as an affordable alternative to HubSpot.
Pros
- ✓Free HR plan available with core employee management features
- ✓Strong compliance tools for Australian and NZ employment law
- ✓All-in-one platform covering HR, payroll, and benefits
- ✓Employee benefits marketplace with discounts and perks
Cons
- ✗Payroll module costs extra and is best suited for AU/NZ companies
- ✗Limited support and compliance coverage outside Australia and New Zealand
- ✗Some users report the platform can feel complex to navigate
Pros
- ✓One of the most generous free plans available — includes CRM, marketing, and support tools
- ✓Affordable paid plans compared to HubSpot
- ✓All-in-one platform reduces the need for multiple subscriptions
- ✓Good automation features
Cons
- ✗Less brand recognition and fewer integrations than HubSpot
- ✗Interface can feel cluttered with so many features
- ✗Customer support response times can vary
Employment Hero vs EngageBay: Side by Side
| Factor | Employment Hero | EngageBay |
|---|---|---|
| User Rating | N/A | 4.3/5 ★ |
| Category | HR Software | CRM Software |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | Australian and NZ businesses needing full HR suite | Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan |
| Our Pick | — | 🏆 Recommended |
Employment Hero Features
- ✓HR management
- ✓payroll
- ✓benefits
- ✓recruitment
- ✓learning
- ✓employee engagement
EngageBay Features
- ✓CRM
- ✓email marketing
- ✓marketing automation
- ✓live chat
- ✓helpdesk
- ✓landing pages
- ✓appointment scheduling
- ✓reporting
Pricing Comparison
EngageBay
FreemiumFree to start
Free: $0 · Basic: $12/mo · Growth: $24.99/mo · Pro: $49.99/mo
See full pricing →Best Use Cases
EngageBay
- →Small businesses wanting all-in-one CRM and marketing
- →Startups replacing multiple tools with one platform
- →Companies migrating away from expensive HubSpot plans
Who Should NOT Use These Tools
EngageBay is NOT ideal for:
- ✗Large enterprises needing advanced customization
- ✗Teams requiring sophisticated marketing attribution
- ✗Businesses needing dedicated enterprise support
Integrations
EngageBay
Zapier, Gmail, Outlook, Stripe, SendGrid, Mailgun, Twilio, Xero
Our Take
Choose Employment Hero if australian and nz businesses needing full hr suite. Choose EngageBay if budget-conscious smbs wanting a hubspot alternative with a strong free plan.
Best For
Australian and NZ businesses needing full HR suite
Best For
Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan
Also Consider
If neither Employment Hero nor EngageBay is the right fit, Justworks is worth evaluating.
Justworks
Small businesses wanting Fortune 500 benefits
From $59/employee/mo
Frequently Asked Questions
What is the difference between Employment Hero and EngageBay?
Employment Hero is best for australian and nz businesses needing full hr suite. EngageBay is best for budget-conscious smbs wanting a hubspot alternative with a strong free plan.
Which is better, Employment Hero or EngageBay?
Choose Employment Hero if australian and nz businesses needing full hr suite. Choose EngageBay if budget-conscious smbs wanting a hubspot alternative with a strong free plan.
How much does Employment Hero cost?
Employment Hero starts at Free. Pricing model: Freemium.
How much does EngageBay cost?
EngageBay starts at Free. Pricing model: Freemium.
Who should use Employment Hero?
Australian and NZ businesses needing full HR suite
Who should use EngageBay?
Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan