EngageBay vs Countingup
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
EngageBay is our recommended pick for most teams — budget-conscious smbs wanting a hubspot alternative with a strong free plan.
Try EngageBay →Read our full EngageBay review →EngageBay
EngageBay is an all-in-one marketing, sales, and customer support platform designed for small and mid-size businesses. It offers a free plan that includes CRM, email marketing, live chat, and helpdesk tools — making it one of the most generous free plans in the market. EngageBay is positioned as an affordable alternative to HubSpot.
Countingup
Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.
Pros
- ✓One of the most generous free plans available — includes CRM, marketing, and support tools
- ✓Affordable paid plans compared to HubSpot
- ✓All-in-one platform reduces the need for multiple subscriptions
- ✓Good automation features
Cons
- ✗Less brand recognition and fewer integrations than HubSpot
- ✗Interface can feel cluttered with so many features
- ✗Customer support response times can vary
Pros
- ✓Business banking and accounting in one app
- ✓Automatic transaction categorization
- ✓Real-time tax estimates
- ✓Simple flat monthly pricing
- ✓Great for sole traders
Cons
- ✗UK only
- ✗Limited accounting features for complex businesses
- ✗Not a replacement for full accounting software at scale
- ✗No multi-user access
EngageBay vs Countingup: Side by Side
| Factor | EngageBay | Countingup |
|---|---|---|
| User Rating | 4.3/5 ★ | N/A |
| Category | CRM Software | Accounting Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | Contact for pricing |
| Best For | Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan | UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app |
| Our Pick | 🏆 Recommended | — |
EngageBay Features
- ✓CRM
- ✓email marketing
- ✓marketing automation
- ✓live chat
- ✓helpdesk
- ✓landing pages
- ✓appointment scheduling
- ✓reporting
Countingup Features
- ✓Receipt scanning
- ✓expense categorization
- ✓VAT tracking
- ✓supplier management
- ✓bank feed integration
- ✓reporting
Pricing Comparison
EngageBay
FreemiumFree to start
Free: $0 · Basic: $12/mo · Growth: $24.99/mo · Pro: $49.99/mo
See full pricing →Best Use Cases
EngageBay
- →Small businesses wanting all-in-one CRM and marketing
- →Startups replacing multiple tools with one platform
- →Companies migrating away from expensive HubSpot plans
Who Should NOT Use These Tools
EngageBay is NOT ideal for:
- ✗Large enterprises needing advanced customization
- ✗Teams requiring sophisticated marketing attribution
- ✗Businesses needing dedicated enterprise support
Integrations
EngageBay
Zapier, Gmail, Outlook, Stripe, SendGrid, Mailgun, Twilio, Xero
Our Take
Choose EngageBay if budget-conscious smbs wanting a hubspot alternative with a strong free plan. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
Best For
Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan
Best For
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Also Consider
If neither EngageBay nor Countingup is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between EngageBay and Countingup?
EngageBay is best for budget-conscious smbs wanting a hubspot alternative with a strong free plan. Countingup is best for uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
Which is better, EngageBay or Countingup?
Choose EngageBay if budget-conscious smbs wanting a hubspot alternative with a strong free plan. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
How much does EngageBay cost?
EngageBay starts at Free. Pricing model: Freemium.
How much does Countingup cost?
Visit Countingup website for current pricing.
Who should use EngageBay?
Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan
Who should use Countingup?
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app