15Five vs ActiveCampaign
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
15Five
15Five is a continuous performance management platform focused on weekly check-ins, OKRs, and employee engagement. It helps managers stay connected with their teams through structured feedback and recognition tools. 15Five is popular with remote and distributed teams that need async communication tools.
ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM in one powerful tool. It is known for having the most advanced email automation capabilities in its price range. ActiveCampaign is used by over 180,000 businesses that want to deliver personalized customer experiences at scale.
Pros
- ✓Simple and intuitive weekly check-in format that drives adoption
- ✓Strong OKR and goal-setting tools
- ✓Excellent manager training and coaching resources
- ✓Good engagement survey tools with benchmarking
Cons
- ✗Limited HR functionality beyond performance and engagement
- ✗No payroll or benefits administration
- ✗Reporting could be more advanced for data-driven HR teams
Pros
- ✓Best-in-class email marketing automation at an affordable price
- ✓Powerful segmentation and personalization capabilities
- ✓Strong CRM features integrated with marketing tools
- ✓Excellent deliverability rates
Cons
- ✗Can be complex to set up advanced automations
- ✗CRM features are less robust than dedicated CRM tools
- ✗Interface has a learning curve for new users
15Five vs ActiveCampaign: Side by Side
| Factor | 15Five | ActiveCampaign |
|---|---|---|
| User Rating | N/A | N/A |
| Category | HR Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $4/user/mo | $15/mo |
| Best For | Companies focused on employee engagement and performance | SMBs wanting powerful email marketing automation combined with a CRM |
| Our Pick | — | — |
15Five Features
- ✓Weekly check-ins
- ✓OKRs
- ✓performance reviews
- ✓engagement surveys
- ✓manager training
ActiveCampaign Features
- ✓Email marketing
- ✓marketing automation
- ✓CRM
- ✓lead scoring
- ✓site tracking
- ✓SMS marketing
- ✓landing pages
- ✓reporting
Pricing Comparison
Our Take
Choose 15Five if companies focused on employee engagement and performance. Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm.
Best For
Companies focused on employee engagement and performance
Best For
SMBs wanting powerful email marketing automation combined with a CRM
Also Consider
If neither 15Five nor ActiveCampaign is the right fit, Justworks is worth evaluating.
Justworks
Small businesses wanting Fortune 500 benefits
From $59/employee/mo
Frequently Asked Questions
What is the difference between 15Five and ActiveCampaign?
15Five is best for companies focused on employee engagement and performance. ActiveCampaign is best for smbs wanting powerful email marketing automation combined with a crm.
Which is better, 15Five or ActiveCampaign?
Choose 15Five if companies focused on employee engagement and performance. Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm.
How much does 15Five cost?
15Five starts at $4/user/mo. Pricing model: Paid.
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo. Pricing model: Paid.
Who should use 15Five?
Companies focused on employee engagement and performance
Who should use ActiveCampaign?
SMBs wanting powerful email marketing automation combined with a CRM