Freshsales vs Insightly
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Freshsales
Freshsales is an AI-powered CRM platform designed to help sales teams attract, engage, and close deals faster. It offers built-in phone, email, and chat alongside a powerful AI assistant called Freddy. Freshsales is part of the Freshworks ecosystem and is known for its clean interface and strong automation tools.
Insightly
Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.
Pros
- ✓Built-in phone and email saves money on integrations
- ✓Strong AI features including lead scoring and deal insights
- ✓Clean modern interface with good user adoption
- ✓Generous free plan available
Cons
- ✗Advanced features require higher tier plans
- ✗Reporting could be more customizable
- ✗Less brand recognition than HubSpot or Salesforce
Pros
- ✓Unique combination of CRM and project management in one tool
- ✓Good free plan for up to 2 users
- ✓Strong workflow automation on paid plans
- ✓Good fit for professional services businesses
Cons
- ✗Interface feels dated compared to modern CRM tools
- ✗Customer support can be slow on lower tiers
- ✗Mobile app is less polished than competitors
Freshsales vs Insightly: Side by Side
| Factor | Freshsales | Insightly |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | CRM Software |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | SMBs wanting an all-in-one CRM with built-in communication tools | Growing businesses that need CRM and project management in one platform |
| Our Pick | — | — |
Freshsales Features
- ✓Contact and lead management
- ✓built-in phone and email
- ✓AI lead scoring
- ✓deal management
- ✓workflow automation
- ✓reporting
- ✓mobile app
Insightly Features
- ✓Contact and lead management
- ✓pipeline management
- ✓project management
- ✓workflow automation
- ✓email marketing
- ✓reporting
- ✓integrations
Pricing Comparison
Our Take
Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools. Choose Insightly if growing businesses that need crm and project management in one platform.
Best For
SMBs wanting an all-in-one CRM with built-in communication tools
Best For
Growing businesses that need CRM and project management in one platform
How Freshsales and Insightly Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a free plan to get started
Also Consider
If neither Freshsales nor Insightly is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Freshsales and Insightly?
Freshsales is best for smbs wanting an all-in-one crm with built-in communication tools. Insightly is best for growing businesses that need crm and project management in one platform.
Which is better, Freshsales or Insightly?
Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools. Choose Insightly if growing businesses that need crm and project management in one platform.
How much does Freshsales cost?
Freshsales starts at Free. Pricing model: Freemium.
How much does Insightly cost?
Insightly starts at Free. Pricing model: Freemium.
Who should use Freshsales?
SMBs wanting an all-in-one CRM with built-in communication tools
Who should use Insightly?
Growing businesses that need CRM and project management in one platform