Freshsales vs Klaviyo
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Klaviyo is our recommended pick for most teams — b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Try Klaviyo →Read our full Klaviyo review →Freshsales
Freshsales is an AI-powered CRM platform designed to help sales teams attract, engage, and close deals faster. It offers built-in phone, email, and chat alongside a powerful AI assistant called Freddy. Freshsales is part of the Freshworks ecosystem and is known for its clean interface and strong automation tools.
Klaviyo
Klaviyo is the AI-first CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution.
Pros
- ✓Built-in phone and email saves money on integrations
- ✓Strong AI features including lead scoring and deal insights
- ✓Clean modern interface with good user adoption
- ✓Generous free plan available
Cons
- ✗Advanced features require higher tier plans
- ✗Reporting could be more customizable
- ✗Less brand recognition than HubSpot or Salesforce
Pros
- ✓AI-powered customer insights
- ✓Strong marketing automation
- ✓Built-in data platform
- ✓Unified marketing and customer service
- ✓Purpose-built for B2C brands
Cons
- ✗Less suitable for B2B sales teams
- ✗Can be expensive at scale
- ✗Learning curve for full platform
- ✗Overkill for very small businesses
Freshsales vs Klaviyo: Side by Side
| Factor | Freshsales | Klaviyo |
|---|---|---|
| User Rating | N/A | 4.5/5 ★ |
| Category | CRM Software | CRM Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $20/mo |
| Best For | SMBs wanting an all-in-one CRM with built-in communication tools | B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform. |
| Our Pick | — | 🏆 Recommended |
Freshsales Features
- ✓Contact and lead management
- ✓built-in phone and email
- ✓AI lead scoring
- ✓deal management
- ✓workflow automation
- ✓reporting
- ✓mobile app
Klaviyo Features
- ✓Email marketing
- ✓SMS marketing
- ✓audience segmentation
- ✓automation flows
- ✓A/B testing
- ✓revenue attribution
Pricing Comparison
Klaviyo
PaidStarts at $20/mo
Free: $0 (250 contacts) · Email: from $20/mo · Email & SMS: from $35/mo
See full pricing →Best Use Cases
Klaviyo
- →Ecommerce businesses running email and SMS campaigns
- →Shopify stores wanting advanced customer segmentation
- →DTC brands automating abandoned cart and post-purchase flows
Who Should NOT Use These Tools
Klaviyo is NOT ideal for:
- ✗Non-ecommerce businesses without a product catalog
- ✗B2B companies with long sales cycles
- ✗Small businesses that only need basic email newsletters
Integrations
Klaviyo
Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Recharge, Gorgias
Our Take
Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools. Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Best For
SMBs wanting an all-in-one CRM with built-in communication tools
Best For
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
How Freshsales and Klaviyo Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Freshsales nor Klaviyo is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Freshsales and Klaviyo?
Freshsales is best for smbs wanting an all-in-one crm with built-in communication tools. Klaviyo is best for b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Which is better, Freshsales or Klaviyo?
Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools. Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
How much does Freshsales cost?
Freshsales starts at Free. Pricing model: Freemium.
How much does Klaviyo cost?
Klaviyo starts at $20/mo. Pricing model: Paid.
Who should use Freshsales?
SMBs wanting an all-in-one CRM with built-in communication tools
Who should use Klaviyo?
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.