Freshsales vs Lattice
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Freshsales
Freshsales is an AI-powered CRM platform designed to help sales teams attract, engage, and close deals faster. It offers built-in phone, email, and chat alongside a powerful AI assistant called Freddy. Freshsales is part of the Freshworks ecosystem and is known for its clean interface and strong automation tools.
Lattice
Lattice is a people management platform that helps companies run performance reviews, set goals, and measure employee engagement. It combines performance management, OKRs, career development, and compensation tools in one platform. Lattice is widely used by tech companies that invest heavily in people development.
Pros
- ✓Built-in phone and email saves money on integrations
- ✓Strong AI features including lead scoring and deal insights
- ✓Clean modern interface with good user adoption
- ✓Generous free plan available
Cons
- ✗Advanced features require higher tier plans
- ✗Reporting could be more customizable
- ✗Less brand recognition than HubSpot or Salesforce
Pros
- ✓Best-in-class performance review and OKR tools
- ✓Strong engagement survey capabilities with actionable insights
- ✓Career development and growth tracking features
- ✓Good analytics for people managers and HR teams
Cons
- ✗No payroll or core HRIS functionality
- ✗Can be expensive when combining multiple modules
- ✗Some users find the platform complex to administer initially
Freshsales vs Lattice: Side by Side
| Factor | Freshsales | Lattice |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | HR Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $11/person/mo |
| Best For | SMBs wanting an all-in-one CRM with built-in communication tools | Mid-size companies focused on performance management |
| Our Pick | — | — |
Freshsales Features
- ✓Contact and lead management
- ✓built-in phone and email
- ✓AI lead scoring
- ✓deal management
- ✓workflow automation
- ✓reporting
- ✓mobile app
Lattice Features
- ✓Performance reviews
- ✓OKRs
- ✓employee engagement
- ✓career development
- ✓compensation
Pricing Comparison
Our Take
Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools. Choose Lattice if mid-size companies focused on performance management.
Best For
SMBs wanting an all-in-one CRM with built-in communication tools
Best For
Mid-size companies focused on performance management
Also Consider
If neither Freshsales nor Lattice is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Freshsales and Lattice?
Freshsales is best for smbs wanting an all-in-one crm with built-in communication tools. Lattice is best for mid-size companies focused on performance management.
Which is better, Freshsales or Lattice?
Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools. Choose Lattice if mid-size companies focused on performance management.
How much does Freshsales cost?
Freshsales starts at Free. Pricing model: Freemium.
How much does Lattice cost?
Lattice starts at $11/person/mo. Pricing model: Paid.
Who should use Freshsales?
SMBs wanting an all-in-one CRM with built-in communication tools
Who should use Lattice?
Mid-size companies focused on performance management