Gusto vs Bullhorn
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Gusto
Gusto is a full-service payroll platform built for small businesses in the US. It handles payroll taxes automatically, offers employee benefits administration, and includes onboarding tools that make it easy to bring on new hires. Gusto is known for its clean interface and transparent pricing, making it a top choice for founders managing payroll for the first time.
Bullhorn
Bullhorn is the leading ATS and CRM platform built specifically for staffing and recruiting agencies. It combines applicant tracking with client relationship management in one purpose-built system.
Pros
- ✓Automatic federal, state, and local tax filing saves hours each month
- ✓Transparent flat-rate pricing with no hidden fees
- ✓Excellent onboarding flow with offer letters and e-signatures
- ✓Strong benefits administration including health, dental, and 401k
Cons
- ✗International payroll is limited and requires third-party tools
- ✗Can get expensive as headcount grows beyond 50 employees
- ✗Reporting and analytics are basic compared to enterprise tools
Pros
- ✓Purpose-built for staffing agencies
- ✓Strong CRM and client management
- ✓Excellent pipeline visibility
- ✓Deep integration with job boards
- ✓Good mobile app
Cons
- ✗Not ideal for in-house recruiting teams
- ✗Can be expensive
- ✗Interface has a learning curve
- ✗Customization requires technical knowledge
Gusto vs Bullhorn: Side by Side
| Factor | Gusto | Bullhorn |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Payroll Software | Applicant Tracking |
| Pricing Model | Paid | Paid |
| Starting Price | $40/mo + $6/person | Contact for pricing |
| Best For | Small businesses under 100 employees wanting full-service payroll with benefits | Staffing and recruiting agencies needing a combined ATS and client CRM platform |
| Our Pick | — | — |
Gusto Features
- ✓Full-service payroll
- ✓automatic tax filing
- ✓direct deposit
- ✓employee benefits
- ✓onboarding
- ✓PTO tracking
- ✓time tracking
- ✓contractor payments
Bullhorn Features
- ✓Applicant tracking
- ✓CRM for recruiters
- ✓resume parsing
- ✓candidate sourcing
- ✓reporting and analytics
- ✓integrations
Pricing Comparison
Our Take
Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits. Choose Bullhorn if staffing and recruiting agencies needing a combined ats and client crm platform.
Best For
Small businesses under 100 employees wanting full-service payroll with benefits
Best For
Staffing and recruiting agencies needing a combined ATS and client CRM platform
Also Consider
If neither Gusto nor Bullhorn is the right fit, Multiplier is worth evaluating.
Multiplier
Startups and SMBs hiring internationally on a budget
From $40/contractor/mo
Frequently Asked Questions
What is the difference between Gusto and Bullhorn?
Gusto is best for small businesses under 100 employees wanting full-service payroll with benefits. Bullhorn is best for staffing and recruiting agencies needing a combined ats and client crm platform.
Which is better, Gusto or Bullhorn?
Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits. Choose Bullhorn if staffing and recruiting agencies needing a combined ats and client crm platform.
How much does Gusto cost?
Gusto starts at $40/mo + $6/person. Pricing model: Paid.
How much does Bullhorn cost?
Visit Bullhorn website for current pricing.
Who should use Gusto?
Small businesses under 100 employees wanting full-service payroll with benefits
Who should use Bullhorn?
Staffing and recruiting agencies needing a combined ATS and client CRM platform