Gusto vs Insightly
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Gusto
Gusto is a full-service payroll platform built for small businesses in the US. It handles payroll taxes automatically, offers employee benefits administration, and includes onboarding tools that make it easy to bring on new hires. Gusto is known for its clean interface and transparent pricing, making it a top choice for founders managing payroll for the first time.
Insightly
Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.
Pros
- ✓Automatic federal, state, and local tax filing saves hours each month
- ✓Transparent flat-rate pricing with no hidden fees
- ✓Excellent onboarding flow with offer letters and e-signatures
- ✓Strong benefits administration including health, dental, and 401k
Cons
- ✗International payroll is limited and requires third-party tools
- ✗Can get expensive as headcount grows beyond 50 employees
- ✗Reporting and analytics are basic compared to enterprise tools
Pros
- ✓Unique combination of CRM and project management in one tool
- ✓Good free plan for up to 2 users
- ✓Strong workflow automation on paid plans
- ✓Good fit for professional services businesses
Cons
- ✗Interface feels dated compared to modern CRM tools
- ✗Customer support can be slow on lower tiers
- ✗Mobile app is less polished than competitors
Gusto vs Insightly: Side by Side
| Factor | Gusto | Insightly |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Payroll Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $40/mo + $6/person | Free |
| Best For | Small businesses under 100 employees wanting full-service payroll with benefits | Growing businesses that need CRM and project management in one platform |
| Our Pick | — | — |
Gusto Features
- ✓Full-service payroll
- ✓automatic tax filing
- ✓direct deposit
- ✓employee benefits
- ✓onboarding
- ✓PTO tracking
- ✓time tracking
- ✓contractor payments
Insightly Features
- ✓Contact and lead management
- ✓pipeline management
- ✓project management
- ✓workflow automation
- ✓email marketing
- ✓reporting
- ✓integrations
Pricing Comparison
Our Take
Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits. Choose Insightly if growing businesses that need crm and project management in one platform.
Best For
Small businesses under 100 employees wanting full-service payroll with benefits
Best For
Growing businesses that need CRM and project management in one platform
Also Consider
If neither Gusto nor Insightly is the right fit, Multiplier is worth evaluating.
Multiplier
Startups and SMBs hiring internationally on a budget
From $40/contractor/mo
Frequently Asked Questions
What is the difference between Gusto and Insightly?
Gusto is best for small businesses under 100 employees wanting full-service payroll with benefits. Insightly is best for growing businesses that need crm and project management in one platform.
Which is better, Gusto or Insightly?
Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits. Choose Insightly if growing businesses that need crm and project management in one platform.
How much does Gusto cost?
Gusto starts at $40/mo + $6/person. Pricing model: Paid.
How much does Insightly cost?
Insightly starts at Free. Pricing model: Freemium.
Who should use Gusto?
Small businesses under 100 employees wanting full-service payroll with benefits
Who should use Insightly?
Growing businesses that need CRM and project management in one platform