Gusto vs Zenefits (now TriNet)
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Gusto
Gusto is a full-service payroll platform built for small businesses in the US. It handles payroll taxes automatically, offers employee benefits administration, and includes onboarding tools that make it easy to bring on new hires. Gusto is known for its clean interface and transparent pricing, making it a top choice for founders managing payroll for the first time.
Zenefits (now TriNet)
Zenefits was a cloud-based HR platform for small and mid-size businesses. In 2022, Zenefits was acquired by TriNet, one of the largest PEO providers in the US. The Zenefits platform has been integrated into TriNet's product suite. Businesses previously using Zenefits are now served under the TriNet brand.
Pros
- ✓Automatic federal, state, and local tax filing saves hours each month
- ✓Transparent flat-rate pricing with no hidden fees
- ✓Excellent onboarding flow with offer letters and e-signatures
- ✓Strong benefits administration including health, dental, and 401k
Cons
- ✗International payroll is limited and requires third-party tools
- ✗Can get expensive as headcount grows beyond 50 employees
- ✗Reporting and analytics are basic compared to enterprise tools
Pros
- ✓Strong benefits administration with a wide carrier network
- ✓Easy employee self-service for benefits enrollment and changes
- ✓Affordable base pricing for small teams
- ✓Good compliance tools for ACA and other regulations
Cons
- ✗Payroll processing costs extra as an add-on
- ✗Customer support quality has been inconsistent historically
- ✗Less suitable for companies that need advanced HR or payroll features
Gusto vs Zenefits (now TriNet): Side by Side
| Factor | Gusto | Zenefits (now TriNet) |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Payroll Software | HR Software |
| Pricing Model | Paid | Paid |
| Starting Price | $40/mo + $6/person | $8/employee/mo |
| Best For | Small businesses under 100 employees wanting full-service payroll with benefits | Small businesses focused on benefits administration |
| Our Pick | — | — |
Gusto Features
- ✓Full-service payroll
- ✓automatic tax filing
- ✓direct deposit
- ✓employee benefits
- ✓onboarding
- ✓PTO tracking
- ✓time tracking
- ✓contractor payments
Zenefits (now TriNet) Features
- ✓Benefits administration
- ✓payroll
- ✓time tracking
- ✓compliance
- ✓onboarding
Pricing Comparison
Our Take
Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits. Choose Zenefits (now TriNet) if small businesses focused on benefits administration.
Best For
Small businesses under 100 employees wanting full-service payroll with benefits
Best For
Small businesses focused on benefits administration
Also Consider
If neither Gusto nor Zenefits (now TriNet) is the right fit, Multiplier is worth evaluating.
Multiplier
Startups and SMBs hiring internationally on a budget
From $40/contractor/mo
Frequently Asked Questions
What is the difference between Gusto and Zenefits (now TriNet)?
Gusto is best for small businesses under 100 employees wanting full-service payroll with benefits. Zenefits (now TriNet) is best for small businesses focused on benefits administration.
Which is better, Gusto or Zenefits (now TriNet)?
Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits. Choose Zenefits (now TriNet) if small businesses focused on benefits administration.
How much does Gusto cost?
Gusto starts at $40/mo + $6/person. Pricing model: Paid.
How much does Zenefits (now TriNet) cost?
Zenefits (now TriNet) starts at $8/employee/mo. Pricing model: Paid.
Who should use Gusto?
Small businesses under 100 employees wanting full-service payroll with benefits
Who should use Zenefits (now TriNet)?
Small businesses focused on benefits administration