Insightly vs SE Ranking
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
SE Ranking is our recommended pick for most teams — small businesses, freelancers, and agencies wanting professional seo tools at an affordable price point.
Try SE Ranking →Read our full SE Ranking review →Insightly
Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.
SE Ranking
SE Ranking is a comprehensive SEO platform offering rank tracking, website audit, competitor analysis, and keyword research at a more affordable price point than enterprise alternatives. It is popular with small businesses, agencies, and freelancers who need professional SEO tools without the enterprise price tag.
Pros
- ✓Unique combination of CRM and project management in one tool
- ✓Good free plan for up to 2 users
- ✓Strong workflow automation on paid plans
- ✓Good fit for professional services businesses
Cons
- ✗Interface feels dated compared to modern CRM tools
- ✗Customer support can be slow on lower tiers
- ✗Mobile app is less polished than competitors
Pros
- ✓More affordable than Semrush and Ahrefs with comparable core features
- ✓Accurate rank tracking with daily updates
- ✓Clean and intuitive interface easy for beginners
- ✓White-label reporting ideal for agencies
Cons
- ✗Keyword database smaller than Semrush or Ahrefs
- ✗Some advanced features limited to higher tier plans
- ✗Backlink index less comprehensive than dedicated tools
- ✗Limited integrations compared to enterprise platforms
Insightly vs SE Ranking: Side by Side
| Factor | Insightly | SE Ranking |
|---|---|---|
| User Rating | N/A | 4.6/5 ★ |
| Category | CRM Software | SEO Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $65/mo |
| Best For | Growing businesses that need CRM and project management in one platform | Small businesses, freelancers, and agencies wanting professional SEO tools at an affordable price point |
| Our Pick | — | 🏆 Recommended |
Insightly Features
- ✓Contact and lead management
- ✓pipeline management
- ✓project management
- ✓workflow automation
- ✓email marketing
- ✓reporting
- ✓integrations
SE Ranking Features
- ✓Rank tracking
- ✓keyword research
- ✓website audit
- ✓backlink monitoring
- ✓competitor analysis
- ✓white-label reporting
Pricing Comparison
SE Ranking
PaidStarts at $65/mo
Essential: $65/mo · Pro: $119/mo · Business: $259/mo
See full pricing →Best Use Cases
SE Ranking
- →Freelance SEOs wanting an affordable all-in-one platform
- →Small agencies managing multiple client SEO campaigns
- →Businesses wanting rank tracking with white-label reporting
Who Should NOT Use These Tools
SE Ranking is NOT ideal for:
- ✗Enterprise SEO teams needing the largest keyword database
- ✗Agencies requiring advanced link building tools
- ✗Companies needing real-time rank tracking
Integrations
SE Ranking
Google Analytics, Google Search Console, Google My Business, Zapier
Which Should You Choose?
Choose Insightly if...
- →Growing businesses that need CRM and project management in one platform
Choose SE Ranking if...
- →Small businesses, freelancers, and agencies wanting professional SEO tools at an affordable price point
- →Freelance SEOs wanting an affordable all-in-one platform
- →Small agencies managing multiple client SEO campaigns
Our Take
Choose Insightly if growing businesses that need crm and project management in one platform. Choose SE Ranking if small businesses, freelancers, and agencies wanting professional seo tools at an affordable price point.
Best For
Growing businesses that need CRM and project management in one platform
Best For
Small businesses, freelancers, and agencies wanting professional SEO tools at an affordable price point
Also Consider
If neither Insightly nor SE Ranking is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Insightly and SE Ranking?
Insightly is best for growing businesses that need crm and project management in one platform. SE Ranking is best for small businesses, freelancers, and agencies wanting professional seo tools at an affordable price point.
Which is better, Insightly or SE Ranking?
Choose Insightly if growing businesses that need crm and project management in one platform. Choose SE Ranking if small businesses, freelancers, and agencies wanting professional seo tools at an affordable price point.
How much does Insightly cost?
Insightly starts at Free. Pricing model: Freemium.
How much does SE Ranking cost?
SE Ranking starts at $65/mo. Pricing model: Paid.
Who should use Insightly?
Growing businesses that need CRM and project management in one platform
Who should use SE Ranking?
Small businesses, freelancers, and agencies wanting professional SEO tools at an affordable price point