Insightly vs Wave Payroll
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Insightly
Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.
Wave Payroll
Wave Payroll is a simple payroll solution built into the Wave accounting ecosystem. It is designed for very small businesses that already use Wave for accounting and want an integrated payroll solution. Wave Payroll handles direct deposit, tax payments, and W-2s, making it a natural choice for businesses already in the Wave ecosystem.
Pros
- ✓Unique combination of CRM and project management in one tool
- ✓Good free plan for up to 2 users
- ✓Strong workflow automation on paid plans
- ✓Good fit for professional services businesses
Cons
- ✗Interface feels dated compared to modern CRM tools
- ✗Customer support can be slow on lower tiers
- ✗Mobile app is less polished than competitors
Pros
- ✓Seamlessly integrates with Wave accounting — no manual data transfer needed
- ✓Very affordable pricing for micro-businesses
- ✓Simple interface with minimal setup required
- ✓Free Wave accounting included with subscription
Cons
- ✗Limited features compared to dedicated payroll platforms
- ✗Tax filing is only automatic in select states — manual filing required in others
- ✗No mobile payroll app
- ✗Not suitable for businesses with complex payroll needs
Insightly vs Wave Payroll: Side by Side
| Factor | Insightly | Wave Payroll |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Payroll Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $20/mo + $6/person |
| Best For | Growing businesses that need CRM and project management in one platform | Micro-businesses already using Wave accounting that want simple integrated payroll |
| Our Pick | — | — |
Insightly Features
- ✓Contact and lead management
- ✓pipeline management
- ✓project management
- ✓workflow automation
- ✓email marketing
- ✓reporting
- ✓integrations
Wave Payroll Features
- ✓Payroll processing
- ✓direct deposit
- ✓tax payments and filings
- ✓W-2 and 1099 preparation
- ✓Wave accounting integration
- ✓employee self-service
Pricing Comparison
Our Take
Choose Insightly if growing businesses that need crm and project management in one platform. Choose Wave Payroll if micro-businesses already using wave accounting that want simple integrated payroll.
Best For
Growing businesses that need CRM and project management in one platform
Best For
Micro-businesses already using Wave accounting that want simple integrated payroll
Also Consider
If neither Insightly nor Wave Payroll is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Insightly and Wave Payroll?
Insightly is best for growing businesses that need crm and project management in one platform. Wave Payroll is best for micro-businesses already using wave accounting that want simple integrated payroll.
Which is better, Insightly or Wave Payroll?
Choose Insightly if growing businesses that need crm and project management in one platform. Choose Wave Payroll if micro-businesses already using wave accounting that want simple integrated payroll.
How much does Insightly cost?
Insightly starts at Free. Pricing model: Freemium.
How much does Wave Payroll cost?
Wave Payroll starts at $20/mo + $6/person. Pricing model: Paid.
Who should use Insightly?
Growing businesses that need CRM and project management in one platform
Who should use Wave Payroll?
Micro-businesses already using Wave accounting that want simple integrated payroll