Insightly vs Wrike
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Wrike is our recommended pick for most teams — marketing and creative teams needing enterprise project management with approvals and proofing.
Try Wrike →Read our full Wrike review →Insightly
Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.
Wrike
Wrike is an enterprise-grade project management platform designed for marketing, creative, and professional services teams. It offers advanced features like request forms, proofing and approvals, and resource management alongside traditional project management tools. Wrike is used by over 20,000 companies including Google, Walmart, and Siemens.
Pros
- ✓Unique combination of CRM and project management in one tool
- ✓Good free plan for up to 2 users
- ✓Strong workflow automation on paid plans
- ✓Good fit for professional services businesses
Cons
- ✗Interface feels dated compared to modern CRM tools
- ✗Customer support can be slow on lower tiers
- ✗Mobile app is less polished than competitors
Pros
- ✓Strong enterprise features including resource management and proofing
- ✓Highly customizable workflows and request forms
- ✓Excellent for marketing and creative teams managing complex approvals
- ✓Robust reporting and analytics
Cons
- ✗Expensive for small teams — free plan is very limited
- ✗Steep learning curve for full feature set
- ✗Interface can feel complex for simple project management
- ✗Some features only available on higher enterprise tiers
Insightly vs Wrike: Side by Side
| Factor | Insightly | Wrike |
|---|---|---|
| User Rating | N/A | 4.5/5 ★ |
| Category | CRM Software | Project Management |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | Growing businesses that need CRM and project management in one platform | Marketing and creative teams needing enterprise project management with approvals and proofing |
| Our Pick | — | 🏆 Recommended |
Insightly Features
- ✓Contact and lead management
- ✓pipeline management
- ✓project management
- ✓workflow automation
- ✓email marketing
- ✓reporting
- ✓integrations
Wrike Features
- ✓Project planning
- ✓Gantt charts
- ✓request forms
- ✓proofing and approvals
- ✓resource management
- ✓time tracking
- ✓dashboards
- ✓automation
- ✓integrations
Pricing Comparison
Wrike
FreemiumFree to start
Free: $0 · Starter: $40/mo · Business: $80/mo · Enterprise: custom
See full pricing →Best Use Cases
Wrike
- →Marketing teams managing campaigns and creative projects
- →Professional services firms tracking client deliverables
- →Enterprises needing advanced project management with reporting
Who Should NOT Use These Tools
Wrike is NOT ideal for:
- ✗Small teams wanting a simple task manager
- ✗Businesses with tight budgets
- ✗Teams that prefer Kanban-only workflows
Integrations
Wrike
Slack, Microsoft Teams, Google Drive, Salesforce, Adobe Creative Cloud, Zoom, GitHub, Jira
Our Take
Choose Insightly if growing businesses that need crm and project management in one platform. Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing.
Best For
Growing businesses that need CRM and project management in one platform
Best For
Marketing and creative teams needing enterprise project management with approvals and proofing
Also Consider
If neither Insightly nor Wrike is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Insightly and Wrike?
Insightly is best for growing businesses that need crm and project management in one platform. Wrike is best for marketing and creative teams needing enterprise project management with approvals and proofing.
Which is better, Insightly or Wrike?
Choose Insightly if growing businesses that need crm and project management in one platform. Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing.
How much does Insightly cost?
Insightly starts at Free. Pricing model: Freemium.
How much does Wrike cost?
Wrike starts at Free. Pricing model: Freemium.
Who should use Insightly?
Growing businesses that need CRM and project management in one platform
Who should use Wrike?
Marketing and creative teams needing enterprise project management with approvals and proofing