Keap vs 15Five
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
15Five
15Five is a continuous performance management platform focused on weekly check-ins, OKRs, and employee engagement. It helps managers stay connected with their teams through structured feedback and recognition tools. 15Five is popular with remote and distributed teams that need async communication tools.
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Pros
- ✓Simple and intuitive weekly check-in format that drives adoption
- ✓Strong OKR and goal-setting tools
- ✓Excellent manager training and coaching resources
- ✓Good engagement survey tools with benchmarking
Cons
- ✗Limited HR functionality beyond performance and engagement
- ✗No payroll or benefits administration
- ✗Reporting could be more advanced for data-driven HR teams
Keap vs 15Five: Side by Side
| Factor | Keap | 15Five |
|---|---|---|
| User Rating | 4.3/5 ★ | N/A |
| Category | CRM Software | HR Software |
| Pricing Model | Paid | Paid |
| Starting Price | $249/mo | $4/user/mo |
| Best For | Service-based small businesses wanting CRM and marketing automation in one | Companies focused on employee engagement and performance |
| Our Pick | 🏆 Recommended | — |
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
15Five Features
- ✓Weekly check-ins
- ✓OKRs
- ✓performance reviews
- ✓engagement surveys
- ✓manager training
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose 15Five if companies focused on employee engagement and performance.
Best For
Service-based small businesses wanting CRM and marketing automation in one
Best For
Companies focused on employee engagement and performance
Also Consider
If neither Keap nor 15Five is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Keap and 15Five?
Keap is best for service-based small businesses wanting crm and marketing automation in one. 15Five is best for companies focused on employee engagement and performance.
Which is better, Keap or 15Five?
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose 15Five if companies focused on employee engagement and performance.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
How much does 15Five cost?
15Five starts at $4/user/mo. Pricing model: Paid.
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one
Who should use 15Five?
Companies focused on employee engagement and performance