Keap vs Manatal
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Manatal
Manatal is an AI-powered applicant tracking system designed for recruitment agencies and corporate HR teams. It offers one of the most affordable price points in the ATS market while including advanced AI features like candidate scoring, enrichment from LinkedIn and social profiles, and automated recommendations. Manatal is popular in Southeast Asia and with global recruiting agencies.
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Pros
- ✓One of the most affordable ATS tools with genuine AI features
- ✓AI candidate scoring and profile enrichment save significant research time
- ✓Simple to set up and use
- ✓Good for recruitment agencies managing multiple clients
Cons
- ✗Less established in Western markets compared to Greenhouse or Lever
- ✗Some advanced features limited to higher tiers
- ✗Customer support response times can vary
- ✗Limited employer branding customization
Keap vs Manatal: Side by Side
| Factor | Keap | Manatal |
|---|---|---|
| User Rating | 4.3/5 ★ | 4.6/5 ★ |
| Category | CRM Software | HR Software |
| Pricing Model | Paid | Paid |
| Starting Price | $249/mo | $19/user/mo |
| Best For | Service-based small businesses wanting CRM and marketing automation in one | Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price |
| Our Pick | 🏆 Recommended | — |
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Manatal Features
- ✓AI candidate sourcing
- ✓applicant tracking
- ✓CRM
- ✓onboarding
- ✓analytics
- ✓job board integrations
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Manatal
- →Recruiting agencies managing multiple client pipelines
- →HR teams wanting AI-powered candidate scoring
- →Companies sourcing candidates from LinkedIn at scale
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Manatal is NOT ideal for:
- ✗Companies needing full HRIS beyond recruiting
- ✗Small businesses with occasional hiring needs
- ✗Teams wanting a free ATS option
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Manatal
LinkedIn, Gmail, Outlook, Slack, Zapier, Google Calendar, Zoom, Teams
Our Take
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose Manatal if recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price.
Best For
Service-based small businesses wanting CRM and marketing automation in one
Best For
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
Also Consider
If neither Keap nor Manatal is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Keap and Manatal?
Keap is best for service-based small businesses wanting crm and marketing automation in one. Manatal is best for recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price.
Which is better, Keap or Manatal?
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose Manatal if recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
How much does Manatal cost?
Manatal starts at $19/user/mo. Pricing model: Paid.
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one
Who should use Manatal?
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price