Keap vs Zoho Projects
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Zoho Projects
Zoho Projects is a full-featured project management tool offering task management, Gantt charts, time tracking, and budget management at a very competitive price point within the Zoho ecosystem.
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Pros
- ✓Very affordable pricing
- ✓Strong Gantt chart features
- ✓Built-in time tracking and budgeting
- ✓Good Zoho ecosystem integration
- ✓Solid feature set for the price
Cons
- ✗Interface less polished than competitors
- ✗Best value within Zoho ecosystem
- ✗Mobile app could be improved
- ✗Support can be slow
Keap vs Zoho Projects: Side by Side
| Factor | Keap | Zoho Projects |
|---|---|---|
| User Rating | 4.3/5 ★ | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Freemium |
| Starting Price | $249/mo | Contact for pricing |
| Best For | Service-based small businesses wanting CRM and marketing automation in one | Budget-conscious teams already in the Zoho ecosystem wanting a full-featured project management tool |
| Our Pick | 🏆 Recommended | — |
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Zoho Projects Features
- ✓Project management
- ✓task tracking
- ✓Gantt charts
- ✓time tracking
- ✓team collaboration
- ✓portfolio management
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose Zoho Projects if budget-conscious teams already in the zoho ecosystem wanting a full-featured project management tool.
Best For
Service-based small businesses wanting CRM and marketing automation in one
Best For
Budget-conscious teams already in the Zoho ecosystem wanting a full-featured project management tool
Also Consider
If neither Keap nor Zoho Projects is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Keap and Zoho Projects?
Keap is best for service-based small businesses wanting crm and marketing automation in one. Zoho Projects is best for budget-conscious teams already in the zoho ecosystem wanting a full-featured project management tool.
Which is better, Keap or Zoho Projects?
Choose Keap if service-based small businesses wanting crm and marketing automation in one. Choose Zoho Projects if budget-conscious teams already in the zoho ecosystem wanting a full-featured project management tool.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
How much does Zoho Projects cost?
Visit Zoho Projects website for current pricing.
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one
Who should use Zoho Projects?
Budget-conscious teams already in the Zoho ecosystem wanting a full-featured project management tool