Klaviyo vs Agile CRM
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Klaviyo is our recommended pick for most teams — b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Try Klaviyo →Read our full Klaviyo review →Klaviyo
Klaviyo is the AI-first CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution.
Agile CRM
Agile CRM is an all-in-one CRM platform that combines sales, marketing, and customer service tools at an affordable price point. It offers a generous free plan for up to 10 users, making it one of the best free CRM options for small teams. Agile CRM is popular with startups and small businesses looking to consolidate their tools.
Pros
- ✓AI-powered customer insights
- ✓Strong marketing automation
- ✓Built-in data platform
- ✓Unified marketing and customer service
- ✓Purpose-built for B2C brands
Cons
- ✗Less suitable for B2B sales teams
- ✗Can be expensive at scale
- ✗Learning curve for full platform
- ✗Overkill for very small businesses
Pros
- ✓Generous free plan for up to 10 users
- ✓All-in-one platform covering sales, marketing, and support
- ✓Affordable paid plans with strong feature sets
- ✓Built-in telephony included
Cons
- ✗Interface feels outdated compared to modern CRMs
- ✗Customer support quality is inconsistent
- ✗Can feel overwhelming with too many features for simple use cases
Klaviyo vs Agile CRM: Side by Side
| Factor | Klaviyo | Agile CRM |
|---|---|---|
| User Rating | 4.5/5 ★ | 4.4/5 ★ |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $20/mo | Free |
| Best For | B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform. | Startups and small businesses wanting an all-in-one CRM at an affordable price |
| Our Pick | 🏆 Recommended | — |
Klaviyo Features
- ✓Email marketing
- ✓SMS marketing
- ✓audience segmentation
- ✓automation flows
- ✓A/B testing
- ✓revenue attribution
Agile CRM Features
- ✓Contact management
- ✓deal tracking
- ✓email marketing
- ✓marketing automation
- ✓helpdesk
- ✓telephony
- ✓web engagement
- ✓reporting
Pricing Comparison
Klaviyo
PaidStarts at $20/mo
Free: $0 (250 contacts) · Email: from $20/mo · Email & SMS: from $35/mo
See full pricing →Agile CRM
FreemiumFree to start
Free: $0 · Solo: $16/user/mo · Team: $19/user/mo · Enterprise: custom
See full pricing →Best Use Cases
Klaviyo
- →Ecommerce businesses running email and SMS campaigns
- →Shopify stores wanting advanced customer segmentation
- →DTC brands automating abandoned cart and post-purchase flows
Agile CRM
- →Small businesses wanting an all-in-one CRM
- →Startups needing free CRM with marketing automation
- →Teams replacing spreadsheets with a proper CRM
Who Should NOT Use These Tools
Klaviyo is NOT ideal for:
- ✗Non-ecommerce businesses without a product catalog
- ✗B2B companies with long sales cycles
- ✗Small businesses that only need basic email newsletters
Agile CRM is NOT ideal for:
- ✗Large enterprises needing advanced reporting
- ✗Teams requiring complex workflow automation
- ✗Businesses needing dedicated customer support
Integrations
Klaviyo
Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Recharge, Gorgias
Agile CRM
Gmail, Outlook, Stripe, Twilio, SendGrid, Zapier, LinkedIn, Twitter, Facebook
Our Take
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Agile CRM if startups and small businesses wanting an all-in-one crm at an affordable price.
Best For
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Best For
Startups and small businesses wanting an all-in-one CRM at an affordable price
How Klaviyo and Agile CRM Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Klaviyo nor Agile CRM is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Klaviyo and Agile CRM?
Klaviyo is best for b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Agile CRM is best for startups and small businesses wanting an all-in-one crm at an affordable price.
Which is better, Klaviyo or Agile CRM?
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Agile CRM if startups and small businesses wanting an all-in-one crm at an affordable price.
How much does Klaviyo cost?
Klaviyo starts at $20/mo. Pricing model: Paid.
How much does Agile CRM cost?
Agile CRM starts at Free. Pricing model: Freemium.
Who should use Klaviyo?
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Who should use Agile CRM?
Startups and small businesses wanting an all-in-one CRM at an affordable price