Klaviyo vs Deputy
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Klaviyo is our recommended pick for most teams — b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform.
Try Klaviyo →Read our full Klaviyo review →Klaviyo
Klaviyo is the AI-first CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution.
Deputy
Deputy is a workforce management platform focused on employee scheduling, time tracking, and labor compliance. It helps businesses with shift-based workforces build schedules, manage leave, and track hours worked. Deputy integrates with major payroll providers to streamline the pay run process.
Pros
- ✓AI-powered customer insights
- ✓Strong marketing automation
- ✓Built-in data platform
- ✓Unified marketing and customer service
- ✓Purpose-built for B2C brands
Cons
- ✗Less suitable for B2B sales teams
- ✗Can be expensive at scale
- ✗Learning curve for full platform
- ✗Overkill for very small businesses
Pros
- ✓Excellent scheduling tools with AI-powered shift recommendations
- ✓Strong labor compliance features for overtime and break rules
- ✓Good mobile app for employees to clock in, swap shifts, and request leave
- ✓Integrates with 30+ payroll providers
Cons
- ✗Limited core HR features beyond scheduling and time tracking
- ✗Not a full HRIS replacement
- ✗Reporting could be more customizable for complex workforce analytics
Klaviyo vs Deputy: Side by Side
| Factor | Klaviyo | Deputy |
|---|---|---|
| User Rating | 4.5/5 ★ | N/A |
| Category | CRM Software | HR Software |
| Pricing Model | Paid | Paid |
| Starting Price | $20/mo | $4.50/user/mo |
| Best For | B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform. | Businesses with hourly workers needing scheduling and time tracking |
| Our Pick | 🏆 Recommended | — |
Klaviyo Features
- ✓Email marketing
- ✓SMS marketing
- ✓audience segmentation
- ✓automation flows
- ✓A/B testing
- ✓revenue attribution
Deputy Features
- ✓Employee scheduling
- ✓time tracking
- ✓leave management
- ✓payroll integrations
- ✓reporting
Pricing Comparison
Klaviyo
PaidStarts at $20/mo
Free: $0 (250 contacts) · Email: from $20/mo · Email & SMS: from $35/mo
See full pricing →Best Use Cases
Klaviyo
- →Ecommerce businesses running email and SMS campaigns
- →Shopify stores wanting advanced customer segmentation
- →DTC brands automating abandoned cart and post-purchase flows
Who Should NOT Use These Tools
Klaviyo is NOT ideal for:
- ✗Non-ecommerce businesses without a product catalog
- ✗B2B companies with long sales cycles
- ✗Small businesses that only need basic email newsletters
Integrations
Klaviyo
Shopify, WooCommerce, Magento, BigCommerce, Salesforce, Stripe, Recharge, Gorgias
Our Take
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Deputy if businesses with hourly workers needing scheduling and time tracking.
Best For
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Best For
Businesses with hourly workers needing scheduling and time tracking
Also Consider
If neither Klaviyo nor Deputy is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Klaviyo and Deputy?
Klaviyo is best for b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Deputy is best for businesses with hourly workers needing scheduling and time tracking.
Which is better, Klaviyo or Deputy?
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Deputy if businesses with hourly workers needing scheduling and time tracking.
How much does Klaviyo cost?
Klaviyo starts at $20/mo. Pricing model: Paid.
How much does Deputy cost?
Deputy starts at $4.50/user/mo. Pricing model: Paid.
Who should use Klaviyo?
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Who should use Deputy?
Businesses with hourly workers needing scheduling and time tracking