Manatal vs Keap
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Manatal is our recommended pick for most teams — recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price.
Try Manatal →Read our full Manatal review →Manatal
Manatal is an AI-powered applicant tracking system designed for recruitment agencies and corporate HR teams. It offers one of the most affordable price points in the ATS market while including advanced AI features like candidate scoring, enrichment from LinkedIn and social profiles, and automated recommendations. Manatal is popular in Southeast Asia and with global recruiting agencies.
Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Pros
- ✓One of the most affordable ATS tools with genuine AI features
- ✓AI candidate scoring and profile enrichment save significant research time
- ✓Simple to set up and use
- ✓Good for recruitment agencies managing multiple clients
Cons
- ✗Less established in Western markets compared to Greenhouse or Lever
- ✗Some advanced features limited to higher tiers
- ✗Customer support response times can vary
- ✗Limited employer branding customization
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Manatal vs Keap: Side by Side
| Factor | Manatal | Keap |
|---|---|---|
| User Rating | 4.6/5 ★ | 4.3/5 ★ |
| Category | Applicant Tracking | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $15/user/mo | $249/mo |
| Best For | Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price | Service-based small businesses wanting CRM and marketing automation in one |
| Our Pick | 🏆 Recommended | — |
Manatal Features
- ✓AI candidate scoring
- ✓social profile enrichment
- ✓pipeline management
- ✓job posting
- ✓collaboration tools
- ✓career page
- ✓analytics
- ✓mobile app
- ✓integrations
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Pricing Comparison
Best Use Cases
Manatal
- →Recruiting agencies managing multiple client pipelines
- →HR teams wanting AI-powered candidate scoring
- →Companies sourcing candidates from LinkedIn at scale
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Manatal is NOT ideal for:
- ✗Companies needing full HRIS beyond recruiting
- ✗Small businesses with occasional hiring needs
- ✗Teams wanting a free ATS option
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Manatal
LinkedIn, Gmail, Outlook, Slack, Zapier, Google Calendar, Zoom, Teams
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Manatal if recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
Best For
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
Best For
Service-based small businesses wanting CRM and marketing automation in one
Frequently Asked Questions
What is the difference between Manatal and Keap?
Manatal is best for recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price. Keap is best for service-based small businesses wanting crm and marketing automation in one.
Which is better, Manatal or Keap?
Choose Manatal if recruitment agencies and budget-conscious companies wanting ai-powered ats at an affordable price. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
How much does Manatal cost?
Manatal starts at $15/user/mo. Pricing model: Paid.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
Who should use Manatal?
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one