Pipedrive vs Wrike
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Pipedrive is our recommended pick for most teams — small to mid-size sales teams focused on pipeline management.
Try Pipedrive →Read our full Pipedrive review →Pipedrive
Pipedrive is a sales-focused CRM designed to help small and mid-size sales teams manage their pipelines and close more deals. It features a visual deal pipeline interface that makes it easy to track where every deal stands. Pipedrive is loved by sales teams for its simplicity and focus on driving sales activity.
Wrike
Wrike is an enterprise-grade project management platform designed for marketing, creative, and professional services teams. It offers advanced features like request forms, proofing and approvals, and resource management alongside traditional project management tools. Wrike is used by over 20,000 companies including Google, Walmart, and Siemens.
Pros
- ✓Intuitive visual pipeline that sales teams love
- ✓Easy to set up with minimal training required
- ✓Strong mobile app for on-the-go sales
- ✓Affordable pricing with good value at entry level
Cons
- ✗Limited marketing automation compared to HubSpot
- ✗Reporting is basic on lower tiers
- ✗Not ideal for teams that need strong customer service tools
Pros
- ✓Strong enterprise features including resource management and proofing
- ✓Highly customizable workflows and request forms
- ✓Excellent for marketing and creative teams managing complex approvals
- ✓Robust reporting and analytics
Cons
- ✗Expensive for small teams — free plan is very limited
- ✗Steep learning curve for full feature set
- ✗Interface can feel complex for simple project management
- ✗Some features only available on higher enterprise tiers
Pipedrive vs Wrike: Side by Side
| Factor | Pipedrive | Wrike |
|---|---|---|
| User Rating | 4.5/5 ★ | 4.5/5 ★ |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Freemium |
| Starting Price | $14/user/mo | Free |
| Best For | Small to mid-size sales teams focused on pipeline management | Marketing and creative teams needing enterprise project management with approvals and proofing |
| Our Pick | 🏆 Recommended | — |
Pipedrive Features
- ✓Visual deal pipeline
- ✓contact management
- ✓email integration
- ✓activity reminders
- ✓reporting
- ✓workflow automation
- ✓mobile app
- ✓AI sales assistant
Wrike Features
- ✓Project planning
- ✓Gantt charts
- ✓request forms
- ✓proofing and approvals
- ✓resource management
- ✓time tracking
- ✓dashboards
- ✓automation
- ✓integrations
Pricing Comparison
Pipedrive
PaidStarts at $14/user/mo
Essential: $14/user/mo · Advanced: $34/user/mo · Professional: $49/user/mo · Power: $64/user/mo
See full pricing →Wrike
FreemiumFree to start
Free: $0 · Starter: $40/mo · Business: $80/mo · Enterprise: custom
See full pricing →Best Use Cases
Pipedrive
- →Sales teams wanting a visual pipeline-focused CRM
- →SMBs tracking deals from lead to close
- →Companies wanting a CRM that sales reps will actually use
Wrike
- →Marketing teams managing campaigns and creative projects
- →Professional services firms tracking client deliverables
- →Enterprises needing advanced project management with reporting
Who Should NOT Use These Tools
Pipedrive is NOT ideal for:
- ✗Companies needing full marketing automation built in
- ✗Teams requiring complex territory management
- ✗Businesses needing a free CRM option
Wrike is NOT ideal for:
- ✗Small teams wanting a simple task manager
- ✗Businesses with tight budgets
- ✗Teams that prefer Kanban-only workflows
Integrations
Pipedrive
Gmail, Outlook, Slack, Zoom, QuickBooks, Xero, Zapier, HubSpot, Mailchimp, Trello
Wrike
Slack, Microsoft Teams, Google Drive, Salesforce, Adobe Creative Cloud, Zoom, GitHub, Jira
Our Take
Choose Pipedrive if small to mid-size sales teams focused on pipeline management. Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing.
Best For
Small to mid-size sales teams focused on pipeline management
Best For
Marketing and creative teams needing enterprise project management with approvals and proofing
Also Consider
If neither Pipedrive nor Wrike is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Pipedrive and Wrike?
Pipedrive is best for small to mid-size sales teams focused on pipeline management. Wrike is best for marketing and creative teams needing enterprise project management with approvals and proofing.
Which is better, Pipedrive or Wrike?
Choose Pipedrive if small to mid-size sales teams focused on pipeline management. Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing.
How much does Pipedrive cost?
Pipedrive starts at $14/user/mo. Pricing model: Paid.
How much does Wrike cost?
Wrike starts at Free. Pricing model: Freemium.
Who should use Pipedrive?
Small to mid-size sales teams focused on pipeline management
Who should use Wrike?
Marketing and creative teams needing enterprise project management with approvals and proofing