Rippling ATS vs ActiveCampaign
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Rippling ATS
Rippling Recruiting is the applicant tracking module within the Rippling platform. It connects recruiting directly to onboarding, payroll, and IT provisioning so that when a candidate is hired, their entire employee setup happens automatically. Rippling ATS is ideal for companies already using Rippling for HR who want a seamlessly integrated recruiting experience.
ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM in one powerful tool. It is known for having the most advanced email automation capabilities in its price range. ActiveCampaign is used by over 180,000 businesses that want to deliver personalized customer experiences at scale.
Pros
- ✓Seamless connection from hiring to onboarding to payroll — zero manual handoff
- ✓Automatically provisions IT accounts and equipment when a candidate is hired
- ✓Deep integration with the full Rippling platform
- ✓Eliminates duplicate data entry across HR systems
Cons
- ✗Only valuable if you use the full Rippling platform
- ✗Requires custom pricing quote
- ✗Less feature-rich as a standalone ATS compared to dedicated tools like Greenhouse
- ✗Overkill for companies not using Rippling
Pros
- ✓Best-in-class email marketing automation at an affordable price
- ✓Powerful segmentation and personalization capabilities
- ✓Strong CRM features integrated with marketing tools
- ✓Excellent deliverability rates
Cons
- ✗Can be complex to set up advanced automations
- ✗CRM features are less robust than dedicated CRM tools
- ✗Interface has a learning curve for new users
Rippling ATS vs ActiveCampaign: Side by Side
| Factor | Rippling ATS | ActiveCampaign |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Applicant Tracking | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | Custom pricing | $15/mo |
| Best For | Companies using Rippling for HR who want recruiting seamlessly connected to onboarding and payroll | SMBs wanting powerful email marketing automation combined with a CRM |
| Our Pick | — | — |
Rippling ATS Features
- ✓Job posting
- ✓candidate pipeline
- ✓interview scheduling
- ✓offer management
- ✓automated onboarding trigger
- ✓payroll integration
- ✓IT provisioning
- ✓analytics
ActiveCampaign Features
- ✓Email marketing
- ✓marketing automation
- ✓CRM
- ✓lead scoring
- ✓site tracking
- ✓SMS marketing
- ✓landing pages
- ✓reporting
Pricing Comparison
Our Take
Choose Rippling ATS if companies using rippling for hr who want recruiting seamlessly connected to onboarding and payroll. Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm.
Best For
Companies using Rippling for HR who want recruiting seamlessly connected to onboarding and payroll
Best For
SMBs wanting powerful email marketing automation combined with a CRM
Also Consider
If neither Rippling ATS nor ActiveCampaign is the right fit, Manatal is worth evaluating.
Manatal
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
From $15/user/mo
Frequently Asked Questions
What is the difference between Rippling ATS and ActiveCampaign?
Rippling ATS is best for companies using rippling for hr who want recruiting seamlessly connected to onboarding and payroll. ActiveCampaign is best for smbs wanting powerful email marketing automation combined with a crm.
Which is better, Rippling ATS or ActiveCampaign?
Choose Rippling ATS if companies using rippling for hr who want recruiting seamlessly connected to onboarding and payroll. Choose ActiveCampaign if smbs wanting powerful email marketing automation combined with a crm.
How much does Rippling ATS cost?
Rippling ATS starts at Custom pricing. Pricing model: Paid.
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo. Pricing model: Paid.
Who should use Rippling ATS?
Companies using Rippling for HR who want recruiting seamlessly connected to onboarding and payroll
Who should use ActiveCampaign?
SMBs wanting powerful email marketing automation combined with a CRM