Salesforce vs Copper
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Salesforce
Salesforce is the world's leading CRM platform used by over 150,000 businesses of all sizes. It offers a highly customizable suite of sales, service, marketing, and analytics tools. Salesforce is the gold standard for enterprise CRM but has solutions for businesses of all sizes through its Starter and Pro plans.
Copper
Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.
Pros
- ✓Most powerful and customizable CRM on the market
- ✓Massive ecosystem with 3,000+ AppExchange integrations
- ✓Industry-leading reporting and analytics
- ✓Strong community and support resources
Cons
- ✗Expensive and complex for small teams
- ✗Long implementation timelines for enterprise deployments
- ✗Requires dedicated admin resources to get the most out of it
Pros
- ✓Seamless Google Workspace integration — works directly in Gmail
- ✓Automatic data capture eliminates manual CRM entry
- ✓Clean and intuitive interface
- ✓Good value for Google-first teams
Cons
- ✗Only useful if your team uses Google Workspace
- ✗Limited features outside of Google ecosystem
- ✗Not suitable for enterprise-level CRM needs
Salesforce vs Copper: Side by Side
| Factor | Salesforce | Copper |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | Custom pricing | $9/user/mo |
| Best For | Mid to large enterprises needing a highly customizable CRM | Teams that run their business on Google Workspace |
| Our Pick | — | — |
Salesforce Features
- ✓Contact and lead management
- ✓opportunity tracking
- ✓workflow automation
- ✓AI insights
- ✓reporting and dashboards
- ✓AppExchange integrations
- ✓mobile app
Copper Features
- ✓Google Workspace integration
- ✓automatic data capture
- ✓contact and lead management
- ✓pipeline management
- ✓email tracking
- ✓reporting
- ✓workflow automation
Pricing Comparison
Our Take
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose Copper if teams that run their business on google workspace.
Best For
Mid to large enterprises needing a highly customizable CRM
Best For
Teams that run their business on Google Workspace
How Salesforce and Copper Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Salesforce nor Copper is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Salesforce and Copper?
Salesforce is best for mid to large enterprises needing a highly customizable crm. Copper is best for teams that run their business on google workspace.
Which is better, Salesforce or Copper?
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose Copper if teams that run their business on google workspace.
How much does Salesforce cost?
Salesforce starts at Custom pricing. Pricing model: Paid.
How much does Copper cost?
Copper starts at $9/user/mo. Pricing model: Paid.
Who should use Salesforce?
Mid to large enterprises needing a highly customizable CRM
Who should use Copper?
Teams that run their business on Google Workspace