Salesforce vs Freshsales
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Salesforce
Salesforce is the world's leading CRM platform used by over 150,000 businesses of all sizes. It offers a highly customizable suite of sales, service, marketing, and analytics tools. Salesforce is the gold standard for enterprise CRM but has solutions for businesses of all sizes through its Starter and Pro plans.
Freshsales
Freshsales is an AI-powered CRM platform designed to help sales teams attract, engage, and close deals faster. It offers built-in phone, email, and chat alongside a powerful AI assistant called Freddy. Freshsales is part of the Freshworks ecosystem and is known for its clean interface and strong automation tools.
Pros
- ✓Most powerful and customizable CRM on the market
- ✓Massive ecosystem with 3,000+ AppExchange integrations
- ✓Industry-leading reporting and analytics
- ✓Strong community and support resources
Cons
- ✗Expensive and complex for small teams
- ✗Long implementation timelines for enterprise deployments
- ✗Requires dedicated admin resources to get the most out of it
Pros
- ✓Built-in phone and email saves money on integrations
- ✓Strong AI features including lead scoring and deal insights
- ✓Clean modern interface with good user adoption
- ✓Generous free plan available
Cons
- ✗Advanced features require higher tier plans
- ✗Reporting could be more customizable
- ✗Less brand recognition than HubSpot or Salesforce
Salesforce vs Freshsales: Side by Side
| Factor | Salesforce | Freshsales |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Freemium |
| Starting Price | Custom pricing | Free |
| Best For | Mid to large enterprises needing a highly customizable CRM | SMBs wanting an all-in-one CRM with built-in communication tools |
| Our Pick | — | — |
Salesforce Features
- ✓Contact and lead management
- ✓opportunity tracking
- ✓workflow automation
- ✓AI insights
- ✓reporting and dashboards
- ✓AppExchange integrations
- ✓mobile app
Freshsales Features
- ✓Contact and lead management
- ✓built-in phone and email
- ✓AI lead scoring
- ✓deal management
- ✓workflow automation
- ✓reporting
- ✓mobile app
Pricing Comparison
Our Take
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools.
Best For
Mid to large enterprises needing a highly customizable CRM
Best For
SMBs wanting an all-in-one CRM with built-in communication tools
How Salesforce and Freshsales Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Salesforce nor Freshsales is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Salesforce and Freshsales?
Salesforce is best for mid to large enterprises needing a highly customizable crm. Freshsales is best for smbs wanting an all-in-one crm with built-in communication tools.
Which is better, Salesforce or Freshsales?
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose Freshsales if smbs wanting an all-in-one crm with built-in communication tools.
How much does Salesforce cost?
Salesforce starts at Custom pricing. Pricing model: Paid.
How much does Freshsales cost?
Freshsales starts at Free. Pricing model: Freemium.
Who should use Salesforce?
Mid to large enterprises needing a highly customizable CRM
Who should use Freshsales?
SMBs wanting an all-in-one CRM with built-in communication tools