Salesforce vs Rippling ATS
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Salesforce
Salesforce is the world's leading CRM platform used by over 150,000 businesses of all sizes. It offers a highly customizable suite of sales, service, marketing, and analytics tools. Salesforce is the gold standard for enterprise CRM but has solutions for businesses of all sizes through its Starter and Pro plans.
Rippling ATS
Rippling Recruiting is the applicant tracking module within the Rippling platform. It connects recruiting directly to onboarding, payroll, and IT provisioning so that when a candidate is hired, their entire employee setup happens automatically. Rippling ATS is ideal for companies already using Rippling for HR who want a seamlessly integrated recruiting experience.
Pros
- ✓Most powerful and customizable CRM on the market
- ✓Massive ecosystem with 3,000+ AppExchange integrations
- ✓Industry-leading reporting and analytics
- ✓Strong community and support resources
Cons
- ✗Expensive and complex for small teams
- ✗Long implementation timelines for enterprise deployments
- ✗Requires dedicated admin resources to get the most out of it
Pros
- ✓Seamless connection from hiring to onboarding to payroll — zero manual handoff
- ✓Automatically provisions IT accounts and equipment when a candidate is hired
- ✓Deep integration with the full Rippling platform
- ✓Eliminates duplicate data entry across HR systems
Cons
- ✗Only valuable if you use the full Rippling platform
- ✗Requires custom pricing quote
- ✗Less feature-rich as a standalone ATS compared to dedicated tools like Greenhouse
- ✗Overkill for companies not using Rippling
Salesforce vs Rippling ATS: Side by Side
| Factor | Salesforce | Rippling ATS |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Applicant Tracking |
| Pricing Model | Paid | Paid |
| Starting Price | Custom pricing | Custom pricing |
| Best For | Mid to large enterprises needing a highly customizable CRM | Companies using Rippling for HR who want recruiting seamlessly connected to onboarding and payroll |
| Our Pick | — | — |
Salesforce Features
- ✓Contact and lead management
- ✓opportunity tracking
- ✓workflow automation
- ✓AI insights
- ✓reporting and dashboards
- ✓AppExchange integrations
- ✓mobile app
Rippling ATS Features
- ✓Job posting
- ✓candidate pipeline
- ✓interview scheduling
- ✓offer management
- ✓automated onboarding trigger
- ✓payroll integration
- ✓IT provisioning
- ✓analytics
Pricing Comparison
Our Take
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose Rippling ATS if companies using rippling for hr who want recruiting seamlessly connected to onboarding and payroll.
Best For
Mid to large enterprises needing a highly customizable CRM
Best For
Companies using Rippling for HR who want recruiting seamlessly connected to onboarding and payroll
Also Consider
If neither Salesforce nor Rippling ATS is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Salesforce and Rippling ATS?
Salesforce is best for mid to large enterprises needing a highly customizable crm. Rippling ATS is best for companies using rippling for hr who want recruiting seamlessly connected to onboarding and payroll.
Which is better, Salesforce or Rippling ATS?
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose Rippling ATS if companies using rippling for hr who want recruiting seamlessly connected to onboarding and payroll.
How much does Salesforce cost?
Salesforce starts at Custom pricing. Pricing model: Paid.
How much does Rippling ATS cost?
Rippling ATS starts at Custom pricing. Pricing model: Paid.
Who should use Salesforce?
Mid to large enterprises needing a highly customizable CRM
Who should use Rippling ATS?
Companies using Rippling for HR who want recruiting seamlessly connected to onboarding and payroll