Salesforce vs Wave Payroll
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Salesforce
Salesforce is the world's leading CRM platform used by over 150,000 businesses of all sizes. It offers a highly customizable suite of sales, service, marketing, and analytics tools. Salesforce is the gold standard for enterprise CRM but has solutions for businesses of all sizes through its Starter and Pro plans.
Wave Payroll
Wave Payroll is a simple payroll solution built into the Wave accounting ecosystem. It is designed for very small businesses that already use Wave for accounting and want an integrated payroll solution. Wave Payroll handles direct deposit, tax payments, and W-2s, making it a natural choice for businesses already in the Wave ecosystem.
Pros
- ✓Most powerful and customizable CRM on the market
- ✓Massive ecosystem with 3,000+ AppExchange integrations
- ✓Industry-leading reporting and analytics
- ✓Strong community and support resources
Cons
- ✗Expensive and complex for small teams
- ✗Long implementation timelines for enterprise deployments
- ✗Requires dedicated admin resources to get the most out of it
Pros
- ✓Seamlessly integrates with Wave accounting — no manual data transfer needed
- ✓Very affordable pricing for micro-businesses
- ✓Simple interface with minimal setup required
- ✓Free Wave accounting included with subscription
Cons
- ✗Limited features compared to dedicated payroll platforms
- ✗Tax filing is only automatic in select states — manual filing required in others
- ✗No mobile payroll app
- ✗Not suitable for businesses with complex payroll needs
Salesforce vs Wave Payroll: Side by Side
| Factor | Salesforce | Wave Payroll |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Payroll Software |
| Pricing Model | Paid | Paid |
| Starting Price | Custom pricing | $20/mo + $6/person |
| Best For | Mid to large enterprises needing a highly customizable CRM | Micro-businesses already using Wave accounting that want simple integrated payroll |
| Our Pick | — | — |
Salesforce Features
- ✓Contact and lead management
- ✓opportunity tracking
- ✓workflow automation
- ✓AI insights
- ✓reporting and dashboards
- ✓AppExchange integrations
- ✓mobile app
Wave Payroll Features
- ✓Payroll processing
- ✓direct deposit
- ✓tax payments and filings
- ✓W-2 and 1099 preparation
- ✓Wave accounting integration
- ✓employee self-service
Pricing Comparison
Our Take
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose Wave Payroll if micro-businesses already using wave accounting that want simple integrated payroll.
Best For
Mid to large enterprises needing a highly customizable CRM
Best For
Micro-businesses already using Wave accounting that want simple integrated payroll
Also Consider
If neither Salesforce nor Wave Payroll is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Salesforce and Wave Payroll?
Salesforce is best for mid to large enterprises needing a highly customizable crm. Wave Payroll is best for micro-businesses already using wave accounting that want simple integrated payroll.
Which is better, Salesforce or Wave Payroll?
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose Wave Payroll if micro-businesses already using wave accounting that want simple integrated payroll.
How much does Salesforce cost?
Salesforce starts at Custom pricing. Pricing model: Paid.
How much does Wave Payroll cost?
Wave Payroll starts at $20/mo + $6/person. Pricing model: Paid.
Who should use Salesforce?
Mid to large enterprises needing a highly customizable CRM
Who should use Wave Payroll?
Micro-businesses already using Wave accounting that want simple integrated payroll