Salesforce vs Wrike
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Wrike is our recommended pick for most teams — marketing and creative teams needing enterprise project management with approvals and proofing.
Try Wrike →Read our full Wrike review →Salesforce
Salesforce is the world's leading CRM platform used by over 150,000 businesses of all sizes. It offers a highly customizable suite of sales, service, marketing, and analytics tools. Salesforce is the gold standard for enterprise CRM but has solutions for businesses of all sizes through its Starter and Pro plans.
Wrike
Wrike is an enterprise-grade project management platform designed for marketing, creative, and professional services teams. It offers advanced features like request forms, proofing and approvals, and resource management alongside traditional project management tools. Wrike is used by over 20,000 companies including Google, Walmart, and Siemens.
Pros
- ✓Most powerful and customizable CRM on the market
- ✓Massive ecosystem with 3,000+ AppExchange integrations
- ✓Industry-leading reporting and analytics
- ✓Strong community and support resources
Cons
- ✗Expensive and complex for small teams
- ✗Long implementation timelines for enterprise deployments
- ✗Requires dedicated admin resources to get the most out of it
Pros
- ✓Strong enterprise features including resource management and proofing
- ✓Highly customizable workflows and request forms
- ✓Excellent for marketing and creative teams managing complex approvals
- ✓Robust reporting and analytics
Cons
- ✗Expensive for small teams — free plan is very limited
- ✗Steep learning curve for full feature set
- ✗Interface can feel complex for simple project management
- ✗Some features only available on higher enterprise tiers
Salesforce vs Wrike: Side by Side
| Factor | Salesforce | Wrike |
|---|---|---|
| User Rating | N/A | 4.5/5 ★ |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Freemium |
| Starting Price | Custom pricing | Free |
| Best For | Mid to large enterprises needing a highly customizable CRM | Marketing and creative teams needing enterprise project management with approvals and proofing |
| Our Pick | — | 🏆 Recommended |
Salesforce Features
- ✓Contact and lead management
- ✓opportunity tracking
- ✓workflow automation
- ✓AI insights
- ✓reporting and dashboards
- ✓AppExchange integrations
- ✓mobile app
Wrike Features
- ✓Project planning
- ✓Gantt charts
- ✓request forms
- ✓proofing and approvals
- ✓resource management
- ✓time tracking
- ✓dashboards
- ✓automation
- ✓integrations
Pricing Comparison
Wrike
FreemiumFree to start
Free: $0 · Starter: $40/mo · Business: $80/mo · Enterprise: custom
See full pricing →Best Use Cases
Wrike
- →Marketing teams managing campaigns and creative projects
- →Professional services firms tracking client deliverables
- →Enterprises needing advanced project management with reporting
Who Should NOT Use These Tools
Wrike is NOT ideal for:
- ✗Small teams wanting a simple task manager
- ✗Businesses with tight budgets
- ✗Teams that prefer Kanban-only workflows
Integrations
Wrike
Slack, Microsoft Teams, Google Drive, Salesforce, Adobe Creative Cloud, Zoom, GitHub, Jira
Our Take
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing.
Best For
Mid to large enterprises needing a highly customizable CRM
Best For
Marketing and creative teams needing enterprise project management with approvals and proofing
Also Consider
If neither Salesforce nor Wrike is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Salesforce and Wrike?
Salesforce is best for mid to large enterprises needing a highly customizable crm. Wrike is best for marketing and creative teams needing enterprise project management with approvals and proofing.
Which is better, Salesforce or Wrike?
Choose Salesforce if mid to large enterprises needing a highly customizable crm. Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing.
How much does Salesforce cost?
Salesforce starts at Custom pricing. Pricing model: Paid.
How much does Wrike cost?
Wrike starts at Free. Pricing model: Freemium.
Who should use Salesforce?
Mid to large enterprises needing a highly customizable CRM
Who should use Wrike?
Marketing and creative teams needing enterprise project management with approvals and proofing