Streak vs Lattice
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Streak is our recommended pick for most teams — solopreneurs and small teams that manage all business communication through gmail.
Try Streak →Read our full Streak review →Streak
Streak is a CRM built directly inside Gmail, allowing users to manage their sales pipeline without ever leaving their inbox. It turns Gmail into a fully functional CRM with pipelines, contact tracking, and email tools. Streak is ideal for solopreneurs and small teams that do all their business communication through Gmail.
Lattice
Lattice is a people management platform that helps companies run performance reviews, set goals, and measure employee engagement. It combines performance management, OKRs, career development, and compensation tools in one platform. Lattice is widely used by tech companies that invest heavily in people development.
Pros
- ✓Works entirely inside Gmail — zero context switching
- ✓Free plan is genuinely useful for individuals
- ✓Easy to set up in minutes
- ✓Great for solopreneurs and freelancers
Cons
- ✗Only works if your team uses Gmail
- ✗Not suitable for large teams or complex sales processes
- ✗Limited features compared to standalone CRM platforms
Pros
- ✓Best-in-class performance review and OKR tools
- ✓Strong engagement survey capabilities with actionable insights
- ✓Career development and growth tracking features
- ✓Good analytics for people managers and HR teams
Cons
- ✗No payroll or core HRIS functionality
- ✗Can be expensive when combining multiple modules
- ✗Some users find the platform complex to administer initially
Streak vs Lattice: Side by Side
| Factor | Streak | Lattice |
|---|---|---|
| User Rating | 4.3/5 ★ | N/A |
| Category | CRM Software | HR Software |
| Pricing Model | Freemium | Paid |
| Starting Price | Free | $11/person/mo |
| Best For | Solopreneurs and small teams that manage all business communication through Gmail | Mid-size companies focused on performance management |
| Our Pick | 🏆 Recommended | — |
Streak Features
- ✓Gmail-based pipeline management
- ✓email tracking
- ✓mail merge
- ✓contact management
- ✓workflow automation
- ✓reporting
- ✓collaboration
Lattice Features
- ✓Performance reviews
- ✓OKRs
- ✓employee engagement
- ✓career development
- ✓compensation
Pricing Comparison
Best Use Cases
Streak
- →Gmail users wanting CRM built into their inbox
- →Small teams managing deals without switching apps
- →Businesses wanting a simple pipeline in Google Workspace
Who Should NOT Use These Tools
Streak is NOT ideal for:
- ✗Teams not using Gmail as their primary email
- ✗Companies needing advanced reporting and forecasting
- ✗Businesses requiring dedicated mobile CRM apps
Integrations
Streak
Gmail, Google Sheets, Google Drive, Zapier, Slack
Our Take
Choose Streak if solopreneurs and small teams that manage all business communication through gmail. Choose Lattice if mid-size companies focused on performance management.
Best For
Solopreneurs and small teams that manage all business communication through Gmail
Best For
Mid-size companies focused on performance management
Also Consider
If neither Streak nor Lattice is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Streak and Lattice?
Streak is best for solopreneurs and small teams that manage all business communication through gmail. Lattice is best for mid-size companies focused on performance management.
Which is better, Streak or Lattice?
Choose Streak if solopreneurs and small teams that manage all business communication through gmail. Choose Lattice if mid-size companies focused on performance management.
How much does Streak cost?
Streak starts at Free. Pricing model: Freemium.
How much does Lattice cost?
Lattice starts at $11/person/mo. Pricing model: Paid.
Who should use Streak?
Solopreneurs and small teams that manage all business communication through Gmail
Who should use Lattice?
Mid-size companies focused on performance management