Streak vs Wave
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Streak is our recommended pick for most teams — solopreneurs and small teams that manage all business communication through gmail.
Try Streak →Read our full Streak review →Streak
Streak is a CRM built directly inside Gmail, allowing users to manage their sales pipeline without ever leaving their inbox. It turns Gmail into a fully functional CRM with pipelines, contact tracking, and email tools. Streak is ideal for solopreneurs and small teams that do all their business communication through Gmail.
Wave
Wave is a free accounting and invoicing platform designed for small businesses, freelancers, and solopreneurs. It offers genuinely free accounting, invoicing, and receipt scanning with no subscription fee. Wave makes money through payment processing and payroll add-ons. It is one of the best free accounting tools available for very small businesses with simple needs.
Pros
- ✓Works entirely inside Gmail — zero context switching
- ✓Free plan is genuinely useful for individuals
- ✓Easy to set up in minutes
- ✓Great for solopreneurs and freelancers
Cons
- ✗Only works if your team uses Gmail
- ✗Not suitable for large teams or complex sales processes
- ✗Limited features compared to standalone CRM platforms
Pros
- ✓Genuinely free accounting and invoicing — no subscription required
- ✓Clean and easy to use interface
- ✓Good enough for most very small businesses and freelancers
- ✓Receipt scanning and bank connections included free
Cons
- ✗Limited features compared to paid alternatives
- ✗Customer support is minimal on the free plan
- ✗Not suitable for growing businesses with complex needs
- ✗Payroll and payment processing add-ons can add up in cost
Streak vs Wave: Side by Side
| Factor | Streak | Wave |
|---|---|---|
| User Rating | 4.3/5 ★ | N/A |
| Category | CRM Software | Accounting Software |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | Solopreneurs and small teams that manage all business communication through Gmail | Solopreneurs and very small businesses wanting free accounting and invoicing software |
| Our Pick | 🏆 Recommended | — |
Streak Features
- ✓Gmail-based pipeline management
- ✓email tracking
- ✓mail merge
- ✓contact management
- ✓workflow automation
- ✓reporting
- ✓collaboration
Wave Features
- ✓Free accounting
- ✓invoicing
- ✓receipt scanning
- ✓bank connections
- ✓financial reporting
- ✓payments processing
- ✓payroll add-on
- ✓mobile app
Pricing Comparison
Best Use Cases
Streak
- →Gmail users wanting CRM built into their inbox
- →Small teams managing deals without switching apps
- →Businesses wanting a simple pipeline in Google Workspace
Who Should NOT Use These Tools
Streak is NOT ideal for:
- ✗Teams not using Gmail as their primary email
- ✗Companies needing advanced reporting and forecasting
- ✗Businesses requiring dedicated mobile CRM apps
Integrations
Streak
Gmail, Google Sheets, Google Drive, Zapier, Slack
Our Take
Choose Streak if solopreneurs and small teams that manage all business communication through gmail. Choose Wave if solopreneurs and very small businesses wanting free accounting and invoicing software.
Best For
Solopreneurs and small teams that manage all business communication through Gmail
Best For
Solopreneurs and very small businesses wanting free accounting and invoicing software
Also Consider
If neither Streak nor Wave is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Streak and Wave?
Streak is best for solopreneurs and small teams that manage all business communication through gmail. Wave is best for solopreneurs and very small businesses wanting free accounting and invoicing software.
Which is better, Streak or Wave?
Choose Streak if solopreneurs and small teams that manage all business communication through gmail. Choose Wave if solopreneurs and very small businesses wanting free accounting and invoicing software.
How much does Streak cost?
Streak starts at Free. Pricing model: Freemium.
How much does Wave cost?
Wave starts at Free. Pricing model: Freemium.
Who should use Streak?
Solopreneurs and small teams that manage all business communication through Gmail
Who should use Wave?
Solopreneurs and very small businesses wanting free accounting and invoicing software