Wave vs EngageBay
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
EngageBay is our recommended pick for most teams — budget-conscious smbs wanting a hubspot alternative with a strong free plan.
Try EngageBay →Read our full EngageBay review →Wave
Wave is a free accounting and invoicing platform designed for small businesses, freelancers, and solopreneurs. It offers genuinely free accounting, invoicing, and receipt scanning with no subscription fee. Wave makes money through payment processing and payroll add-ons. It is one of the best free accounting tools available for very small businesses with simple needs.
EngageBay
EngageBay is an all-in-one marketing, sales, and customer support platform designed for small and mid-size businesses. It offers a free plan that includes CRM, email marketing, live chat, and helpdesk tools — making it one of the most generous free plans in the market. EngageBay is positioned as an affordable alternative to HubSpot.
Pros
- ✓Genuinely free accounting and invoicing — no subscription required
- ✓Clean and easy to use interface
- ✓Good enough for most very small businesses and freelancers
- ✓Receipt scanning and bank connections included free
Cons
- ✗Limited features compared to paid alternatives
- ✗Customer support is minimal on the free plan
- ✗Not suitable for growing businesses with complex needs
- ✗Payroll and payment processing add-ons can add up in cost
Pros
- ✓One of the most generous free plans available — includes CRM, marketing, and support tools
- ✓Affordable paid plans compared to HubSpot
- ✓All-in-one platform reduces the need for multiple subscriptions
- ✓Good automation features
Cons
- ✗Less brand recognition and fewer integrations than HubSpot
- ✗Interface can feel cluttered with so many features
- ✗Customer support response times can vary
Wave vs EngageBay: Side by Side
| Factor | Wave | EngageBay |
|---|---|---|
| User Rating | N/A | 4.3/5 ★ |
| Category | Accounting Software | CRM Software |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | Solopreneurs and very small businesses wanting free accounting and invoicing software | Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan |
| Our Pick | — | 🏆 Recommended |
Wave Features
- ✓Free accounting
- ✓invoicing
- ✓receipt scanning
- ✓bank connections
- ✓financial reporting
- ✓payments processing
- ✓payroll add-on
- ✓mobile app
EngageBay Features
- ✓CRM
- ✓email marketing
- ✓marketing automation
- ✓live chat
- ✓helpdesk
- ✓landing pages
- ✓appointment scheduling
- ✓reporting
Pricing Comparison
EngageBay
FreemiumFree to start
Free: $0 · Basic: $12/mo · Growth: $24.99/mo · Pro: $49.99/mo
See full pricing →Best Use Cases
EngageBay
- →Small businesses wanting all-in-one CRM and marketing
- →Startups replacing multiple tools with one platform
- →Companies migrating away from expensive HubSpot plans
Who Should NOT Use These Tools
EngageBay is NOT ideal for:
- ✗Large enterprises needing advanced customization
- ✗Teams requiring sophisticated marketing attribution
- ✗Businesses needing dedicated enterprise support
Integrations
EngageBay
Zapier, Gmail, Outlook, Stripe, SendGrid, Mailgun, Twilio, Xero
Our Take
Choose Wave if solopreneurs and very small businesses wanting free accounting and invoicing software. Choose EngageBay if budget-conscious smbs wanting a hubspot alternative with a strong free plan.
Best For
Solopreneurs and very small businesses wanting free accounting and invoicing software
Best For
Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan
Also Consider
If neither Wave nor EngageBay is the right fit, Dext is worth evaluating.
Dext
Bookkeepers, accountants, and businesses with high receipt volumes wanting to eliminate manual data entry
From $15/mo
Frequently Asked Questions
What is the difference between Wave and EngageBay?
Wave is best for solopreneurs and very small businesses wanting free accounting and invoicing software. EngageBay is best for budget-conscious smbs wanting a hubspot alternative with a strong free plan.
Which is better, Wave or EngageBay?
Choose Wave if solopreneurs and very small businesses wanting free accounting and invoicing software. Choose EngageBay if budget-conscious smbs wanting a hubspot alternative with a strong free plan.
How much does Wave cost?
Wave starts at Free. Pricing model: Freemium.
How much does EngageBay cost?
EngageBay starts at Free. Pricing model: Freemium.
Who should use Wave?
Solopreneurs and very small businesses wanting free accounting and invoicing software
Who should use EngageBay?
Budget-conscious SMBs wanting a HubSpot alternative with a strong free plan