Workday Recruiting vs Keap
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →Workday Recruiting
Workday Recruiting is an enterprise-grade applicant tracking system built into the broader Workday HCM suite. It offers end-to-end recruiting from sourcing to offer management within a unified platform.
Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Pros
- ✓Seamlessly integrated with Workday HR and Payroll
- ✓Strong reporting and analytics
- ✓Excellent for large enterprises
- ✓Unified candidate and employee data
- ✓Configurable workflows
Cons
- ✗Very expensive for small businesses
- ✗Complex implementation process
- ✗Requires dedicated admin
- ✗Overkill for teams under 500 employees
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Workday Recruiting vs Keap: Side by Side
| Factor | Workday Recruiting | Keap |
|---|---|---|
| User Rating | N/A | 4.3/5 ★ |
| Category | Applicant Tracking | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | Contact for pricing | $249/mo |
| Best For | Large enterprises already using Workday HCM wanting unified recruiting and HR data | Service-based small businesses wanting CRM and marketing automation in one |
| Our Pick | — | 🏆 Recommended |
Workday Recruiting Features
- ✓Applicant tracking
- ✓interview management
- ✓candidate sourcing
- ✓onboarding
- ✓analytics
- ✓compliance
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Workday Recruiting if large enterprises already using workday hcm wanting unified recruiting and hr data. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
Best For
Large enterprises already using Workday HCM wanting unified recruiting and HR data
Best For
Service-based small businesses wanting CRM and marketing automation in one
Also Consider
If neither Workday Recruiting nor Keap is the right fit, Manatal is worth evaluating.
Manatal
Recruitment agencies and budget-conscious companies wanting AI-powered ATS at an affordable price
From $15/user/mo
Frequently Asked Questions
What is the difference between Workday Recruiting and Keap?
Workday Recruiting is best for large enterprises already using workday hcm wanting unified recruiting and hr data. Keap is best for service-based small businesses wanting crm and marketing automation in one.
Which is better, Workday Recruiting or Keap?
Choose Workday Recruiting if large enterprises already using workday hcm wanting unified recruiting and hr data. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
How much does Workday Recruiting cost?
Visit Workday Recruiting website for current pricing.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
Who should use Workday Recruiting?
Large enterprises already using Workday HCM wanting unified recruiting and HR data
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one