Wrike vs Asana
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Wrike is our recommended pick for most teams — marketing and creative teams needing enterprise project management with approvals and proofing.
Try Wrike →Read our full Wrike review →Wrike
Wrike is an enterprise-grade project management platform designed for marketing, creative, and professional services teams. It offers advanced features like request forms, proofing and approvals, and resource management alongside traditional project management tools. Wrike is used by over 20,000 companies including Google, Walmart, and Siemens.
Asana
Asana is a leading project management platform that helps teams organize, track, and manage their work. It offers multiple views including lists, boards, timelines, and calendars to suit different working styles. Asana is trusted by over 130,000 organizations worldwide for managing everything from daily tasks to complex cross-functional projects.
Pros
- ✓Strong enterprise features including resource management and proofing
- ✓Highly customizable workflows and request forms
- ✓Excellent for marketing and creative teams managing complex approvals
- ✓Robust reporting and analytics
Cons
- ✗Expensive for small teams — free plan is very limited
- ✗Steep learning curve for full feature set
- ✗Interface can feel complex for simple project management
- ✗Some features only available on higher enterprise tiers
Pros
- ✓Intuitive interface that teams adopt quickly with minimal training
- ✓Multiple project views including list, board, and Gantt timeline
- ✓Strong automation features to reduce manual work
- ✓Generous free plan for small teams
Cons
- ✗Can feel overwhelming for simple use cases with too many features
- ✗Pricing jumps significantly from free to paid plans
- ✗No built-in time tracking on lower tiers
- ✗Limited native reporting on free plan
Wrike vs Asana: Side by Side
| Factor | Wrike | Asana |
|---|---|---|
| User Rating | 4.5/5 ★ | N/A |
| Category | Project Management | Project Management |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | Marketing and creative teams needing enterprise project management with approvals and proofing | Teams of all sizes wanting a flexible, feature-rich project management tool |
| Our Pick | 🏆 Recommended | — |
Wrike Features
- ✓Project planning
- ✓Gantt charts
- ✓request forms
- ✓proofing and approvals
- ✓resource management
- ✓time tracking
- ✓dashboards
- ✓automation
- ✓integrations
Asana Features
- ✓Task and project management
- ✓timeline view
- ✓board view
- ✓workflow automation
- ✓reporting dashboards
- ✓goals tracking
- ✓integrations
- ✓mobile app
Pricing Comparison
Wrike
FreemiumFree to start
Free: $0 · Starter: $40/mo · Business: $80/mo · Enterprise: custom
See full pricing →Best Use Cases
Wrike
- →Marketing teams managing campaigns and creative projects
- →Professional services firms tracking client deliverables
- →Enterprises needing advanced project management with reporting
Who Should NOT Use These Tools
Wrike is NOT ideal for:
- ✗Small teams wanting a simple task manager
- ✗Businesses with tight budgets
- ✗Teams that prefer Kanban-only workflows
Integrations
Wrike
Slack, Microsoft Teams, Google Drive, Salesforce, Adobe Creative Cloud, Zoom, GitHub, Jira
Our Take
Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing. Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool.
Best For
Marketing and creative teams needing enterprise project management with approvals and proofing
Best For
Teams of all sizes wanting a flexible, feature-rich project management tool
How Wrike and Asana Are Similar
- •Both are Project Management platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a free plan to get started
Frequently Asked Questions
What is the difference between Wrike and Asana?
Wrike is best for marketing and creative teams needing enterprise project management with approvals and proofing. Asana is best for teams of all sizes wanting a flexible, feature-rich project management tool.
Which is better, Wrike or Asana?
Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing. Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool.
How much does Wrike cost?
Wrike starts at Free. Pricing model: Freemium.
How much does Asana cost?
Asana starts at Free. Pricing model: Freemium.
Who should use Wrike?
Marketing and creative teams needing enterprise project management with approvals and proofing
Who should use Asana?
Teams of all sizes wanting a flexible, feature-rich project management tool