Wrike vs Jira
A head-to-head comparison to help you pick the right tool
Last updated: September 14, 2026
Wrike is our recommended pick for most teams — marketing and creative teams needing enterprise project management with approvals and proofing.
Try Wrike →Read our full Wrike review →Wrike
Wrike is an enterprise-grade project management platform designed for marketing, creative, and professional services teams. It offers advanced features like request forms, proofing and approvals, and resource management alongside traditional project management tools. Wrike is used by over 20,000 companies including Google, Walmart, and Siemens.
Jira
Jira is the leading project management tool for software development teams, built by Atlassian. It supports agile methodologies including Scrum and Kanban with powerful sprint planning, backlog management, and bug tracking. Jira is used by over 65,000 companies worldwide and is the de facto standard for software engineering project management.
Pros
- ✓Strong enterprise features including resource management and proofing
- ✓Highly customizable workflows and request forms
- ✓Excellent for marketing and creative teams managing complex approvals
- ✓Robust reporting and analytics
Cons
- ✗Expensive for small teams — free plan is very limited
- ✗Steep learning curve for full feature set
- ✗Interface can feel complex for simple project management
- ✗Some features only available on higher enterprise tiers
Pros
- ✓Industry standard for software development teams
- ✓Extremely powerful and customizable for agile workflows
- ✓Deep integration with developer tools like GitHub, Bitbucket, and Confluence
- ✓Strong reporting on sprint velocity and team performance
Cons
- ✗Steep learning curve for non-technical teams
- ✗Can be complex to configure and administer
- ✗Interface feels cluttered compared to modern tools
- ✗Overkill for non-software project management needs
Wrike vs Jira: Side by Side
| Factor | Wrike | Jira |
|---|---|---|
| User Rating | 4.5/5 ★ | N/A |
| Category | Project Management | Project Management |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| Best For | Marketing and creative teams needing enterprise project management with approvals and proofing | Software development and engineering teams using agile methodologies |
| Our Pick | 🏆 Recommended | — |
Wrike Features
- ✓Project planning
- ✓Gantt charts
- ✓request forms
- ✓proofing and approvals
- ✓resource management
- ✓time tracking
- ✓dashboards
- ✓automation
- ✓integrations
Jira Features
- ✓Agile boards
- ✓sprint planning
- ✓backlog management
- ✓bug and issue tracking
- ✓roadmaps
- ✓reporting
- ✓workflow automation
- ✓integrations
- ✓API access
Pricing Comparison
Wrike
FreemiumFree to start
Free: $0 · Starter: $40/mo · Business: $80/mo · Enterprise: custom
See full pricing →Best Use Cases
Wrike
- →Marketing teams managing campaigns and creative projects
- →Professional services firms tracking client deliverables
- →Enterprises needing advanced project management with reporting
Who Should NOT Use These Tools
Wrike is NOT ideal for:
- ✗Small teams wanting a simple task manager
- ✗Businesses with tight budgets
- ✗Teams that prefer Kanban-only workflows
Integrations
Wrike
Slack, Microsoft Teams, Google Drive, Salesforce, Adobe Creative Cloud, Zoom, GitHub, Jira
Our Take
Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing. Choose Jira if software development and engineering teams using agile methodologies.
Best For
Marketing and creative teams needing enterprise project management with approvals and proofing
Best For
Software development and engineering teams using agile methodologies
How Wrike and Jira Are Similar
- •Both are Project Management platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a free plan to get started
Frequently Asked Questions
What is the difference between Wrike and Jira?
Wrike is best for marketing and creative teams needing enterprise project management with approvals and proofing. Jira is best for software development and engineering teams using agile methodologies.
Which is better, Wrike or Jira?
Choose Wrike if marketing and creative teams needing enterprise project management with approvals and proofing. Choose Jira if software development and engineering teams using agile methodologies.
How much does Wrike cost?
Wrike starts at Free. Pricing model: Freemium.
How much does Jira cost?
Jira starts at Free. Pricing model: Freemium.
Who should use Wrike?
Marketing and creative teams needing enterprise project management with approvals and proofing
Who should use Jira?
Software development and engineering teams using agile methodologies