Zendesk Sell vs Asana
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Zendesk Sell
Zendesk Sell is a sales CRM designed to help sales teams improve productivity and pipeline visibility. It is part of the Zendesk customer experience suite, making it a natural fit for companies already using Zendesk Support. Zendesk Sell offers strong automation, reporting, and communication tools for growing sales teams.
Asana
Asana is a leading project management platform that helps teams organize, track, and manage their work. It offers multiple views including lists, boards, timelines, and calendars to suit different working styles. Asana is trusted by over 130,000 organizations worldwide for managing everything from daily tasks to complex cross-functional projects.
Pros
- ✓Seamless integration with Zendesk Support for unified customer view
- ✓Strong reporting and analytics
- ✓Good mobile app for field sales teams
- ✓Clean and modern interface
Cons
- ✗Expensive compared to standalone CRM tools
- ✗Best value only if you already use Zendesk Support
- ✗Limited marketing automation features
Pros
- ✓Intuitive interface that teams adopt quickly with minimal training
- ✓Multiple project views including list, board, and Gantt timeline
- ✓Strong automation features to reduce manual work
- ✓Generous free plan for small teams
Cons
- ✗Can feel overwhelming for simple use cases with too many features
- ✗Pricing jumps significantly from free to paid plans
- ✗No built-in time tracking on lower tiers
- ✗Limited native reporting on free plan
Zendesk Sell vs Asana: Side by Side
| Factor | Zendesk Sell | Asana |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Freemium |
| Starting Price | $19/user/mo | Free |
| Best For | Sales teams already using Zendesk Support who want a connected CRM | Teams of all sizes wanting a flexible, feature-rich project management tool |
| Our Pick | — | — |
Zendesk Sell Features
- ✓Contact and lead management
- ✓visual pipeline
- ✓email integration
- ✓call tracking
- ✓reporting and analytics
- ✓automation
- ✓Zendesk integration
- ✓mobile app
Asana Features
- ✓Task and project management
- ✓timeline view
- ✓board view
- ✓workflow automation
- ✓reporting dashboards
- ✓goals tracking
- ✓integrations
- ✓mobile app
Pricing Comparison
Our Take
Choose Zendesk Sell if sales teams already using zendesk support who want a connected crm. Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool.
Best For
Sales teams already using Zendesk Support who want a connected CRM
Best For
Teams of all sizes wanting a flexible, feature-rich project management tool
Also Consider
If neither Zendesk Sell nor Asana is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Zendesk Sell and Asana?
Zendesk Sell is best for sales teams already using zendesk support who want a connected crm. Asana is best for teams of all sizes wanting a flexible, feature-rich project management tool.
Which is better, Zendesk Sell or Asana?
Choose Zendesk Sell if sales teams already using zendesk support who want a connected crm. Choose Asana if teams of all sizes wanting a flexible, feature-rich project management tool.
How much does Zendesk Sell cost?
Zendesk Sell starts at $19/user/mo. Pricing model: Paid.
How much does Asana cost?
Asana starts at Free. Pricing model: Freemium.
Who should use Zendesk Sell?
Sales teams already using Zendesk Support who want a connected CRM
Who should use Asana?
Teams of all sizes wanting a flexible, feature-rich project management tool