Zendesk Sell vs Jira
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Zendesk Sell
Zendesk Sell is a sales CRM designed to help sales teams improve productivity and pipeline visibility. It is part of the Zendesk customer experience suite, making it a natural fit for companies already using Zendesk Support. Zendesk Sell offers strong automation, reporting, and communication tools for growing sales teams.
Jira
Jira is the leading project management tool for software development teams, built by Atlassian. It supports agile methodologies including Scrum and Kanban with powerful sprint planning, backlog management, and bug tracking. Jira is used by over 65,000 companies worldwide and is the de facto standard for software engineering project management.
Pros
- ✓Seamless integration with Zendesk Support for unified customer view
- ✓Strong reporting and analytics
- ✓Good mobile app for field sales teams
- ✓Clean and modern interface
Cons
- ✗Expensive compared to standalone CRM tools
- ✗Best value only if you already use Zendesk Support
- ✗Limited marketing automation features
Pros
- ✓Industry standard for software development teams
- ✓Extremely powerful and customizable for agile workflows
- ✓Deep integration with developer tools like GitHub, Bitbucket, and Confluence
- ✓Strong reporting on sprint velocity and team performance
Cons
- ✗Steep learning curve for non-technical teams
- ✗Can be complex to configure and administer
- ✗Interface feels cluttered compared to modern tools
- ✗Overkill for non-software project management needs
Zendesk Sell vs Jira: Side by Side
| Factor | Zendesk Sell | Jira |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Project Management |
| Pricing Model | Paid | Freemium |
| Starting Price | $19/user/mo | Free |
| Best For | Sales teams already using Zendesk Support who want a connected CRM | Software development and engineering teams using agile methodologies |
| Our Pick | — | — |
Zendesk Sell Features
- ✓Contact and lead management
- ✓visual pipeline
- ✓email integration
- ✓call tracking
- ✓reporting and analytics
- ✓automation
- ✓Zendesk integration
- ✓mobile app
Jira Features
- ✓Agile boards
- ✓sprint planning
- ✓backlog management
- ✓bug and issue tracking
- ✓roadmaps
- ✓reporting
- ✓workflow automation
- ✓integrations
- ✓API access
Pricing Comparison
Our Take
Choose Zendesk Sell if sales teams already using zendesk support who want a connected crm. Choose Jira if software development and engineering teams using agile methodologies.
Best For
Sales teams already using Zendesk Support who want a connected CRM
Best For
Software development and engineering teams using agile methodologies
Also Consider
If neither Zendesk Sell nor Jira is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Zendesk Sell and Jira?
Zendesk Sell is best for sales teams already using zendesk support who want a connected crm. Jira is best for software development and engineering teams using agile methodologies.
Which is better, Zendesk Sell or Jira?
Choose Zendesk Sell if sales teams already using zendesk support who want a connected crm. Choose Jira if software development and engineering teams using agile methodologies.
How much does Zendesk Sell cost?
Zendesk Sell starts at $19/user/mo. Pricing model: Paid.
How much does Jira cost?
Jira starts at Free. Pricing model: Freemium.
Who should use Zendesk Sell?
Sales teams already using Zendesk Support who want a connected CRM
Who should use Jira?
Software development and engineering teams using agile methodologies