Zendesk Sell vs Keap
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →Zendesk Sell
Zendesk Sell is a sales CRM designed to help sales teams improve productivity and pipeline visibility. It is part of the Zendesk customer experience suite, making it a natural fit for companies already using Zendesk Support. Zendesk Sell offers strong automation, reporting, and communication tools for growing sales teams.
Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Pros
- ✓Seamless integration with Zendesk Support for unified customer view
- ✓Strong reporting and analytics
- ✓Good mobile app for field sales teams
- ✓Clean and modern interface
Cons
- ✗Expensive compared to standalone CRM tools
- ✗Best value only if you already use Zendesk Support
- ✗Limited marketing automation features
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
Zendesk Sell vs Keap: Side by Side
| Factor | Zendesk Sell | Keap |
|---|---|---|
| User Rating | N/A | 4.3/5 ★ |
| Category | CRM Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $19/user/mo | $249/mo |
| Best For | Sales teams already using Zendesk Support who want a connected CRM | Service-based small businesses wanting CRM and marketing automation in one |
| Our Pick | — | 🏆 Recommended |
Zendesk Sell Features
- ✓Contact and lead management
- ✓visual pipeline
- ✓email integration
- ✓call tracking
- ✓reporting and analytics
- ✓automation
- ✓Zendesk integration
- ✓mobile app
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose Zendesk Sell if sales teams already using zendesk support who want a connected crm. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
Best For
Sales teams already using Zendesk Support who want a connected CRM
Best For
Service-based small businesses wanting CRM and marketing automation in one
How Zendesk Sell and Keap Are Similar
- •Both are CRM Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Zendesk Sell nor Keap is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Zendesk Sell and Keap?
Zendesk Sell is best for sales teams already using zendesk support who want a connected crm. Keap is best for service-based small businesses wanting crm and marketing automation in one.
Which is better, Zendesk Sell or Keap?
Choose Zendesk Sell if sales teams already using zendesk support who want a connected crm. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
How much does Zendesk Sell cost?
Zendesk Sell starts at $19/user/mo. Pricing model: Paid.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
Who should use Zendesk Sell?
Sales teams already using Zendesk Support who want a connected CRM
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one