Zendesk Sell vs Lattice
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Zendesk Sell
Zendesk Sell is a sales CRM designed to help sales teams improve productivity and pipeline visibility. It is part of the Zendesk customer experience suite, making it a natural fit for companies already using Zendesk Support. Zendesk Sell offers strong automation, reporting, and communication tools for growing sales teams.
Lattice
Lattice is a people management platform that helps companies run performance reviews, set goals, and measure employee engagement. It combines performance management, OKRs, career development, and compensation tools in one platform. Lattice is widely used by tech companies that invest heavily in people development.
Pros
- ✓Seamless integration with Zendesk Support for unified customer view
- ✓Strong reporting and analytics
- ✓Good mobile app for field sales teams
- ✓Clean and modern interface
Cons
- ✗Expensive compared to standalone CRM tools
- ✗Best value only if you already use Zendesk Support
- ✗Limited marketing automation features
Pros
- ✓Best-in-class performance review and OKR tools
- ✓Strong engagement survey capabilities with actionable insights
- ✓Career development and growth tracking features
- ✓Good analytics for people managers and HR teams
Cons
- ✗No payroll or core HRIS functionality
- ✗Can be expensive when combining multiple modules
- ✗Some users find the platform complex to administer initially
Zendesk Sell vs Lattice: Side by Side
| Factor | Zendesk Sell | Lattice |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | HR Software |
| Pricing Model | Paid | Paid |
| Starting Price | $19/user/mo | $11/person/mo |
| Best For | Sales teams already using Zendesk Support who want a connected CRM | Mid-size companies focused on performance management |
| Our Pick | — | — |
Zendesk Sell Features
- ✓Contact and lead management
- ✓visual pipeline
- ✓email integration
- ✓call tracking
- ✓reporting and analytics
- ✓automation
- ✓Zendesk integration
- ✓mobile app
Lattice Features
- ✓Performance reviews
- ✓OKRs
- ✓employee engagement
- ✓career development
- ✓compensation
Pricing Comparison
Our Take
Choose Zendesk Sell if sales teams already using zendesk support who want a connected crm. Choose Lattice if mid-size companies focused on performance management.
Best For
Sales teams already using Zendesk Support who want a connected CRM
Best For
Mid-size companies focused on performance management
Also Consider
If neither Zendesk Sell nor Lattice is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Zendesk Sell and Lattice?
Zendesk Sell is best for sales teams already using zendesk support who want a connected crm. Lattice is best for mid-size companies focused on performance management.
Which is better, Zendesk Sell or Lattice?
Choose Zendesk Sell if sales teams already using zendesk support who want a connected crm. Choose Lattice if mid-size companies focused on performance management.
How much does Zendesk Sell cost?
Zendesk Sell starts at $19/user/mo. Pricing model: Paid.
How much does Lattice cost?
Lattice starts at $11/person/mo. Pricing model: Paid.
Who should use Zendesk Sell?
Sales teams already using Zendesk Support who want a connected CRM
Who should use Lattice?
Mid-size companies focused on performance management