Zendesk Sell vs Wave
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Zendesk Sell
Zendesk Sell is a sales CRM designed to help sales teams improve productivity and pipeline visibility. It is part of the Zendesk customer experience suite, making it a natural fit for companies already using Zendesk Support. Zendesk Sell offers strong automation, reporting, and communication tools for growing sales teams.
Wave
Wave is a free accounting and invoicing platform designed for small businesses, freelancers, and solopreneurs. It offers genuinely free accounting, invoicing, and receipt scanning with no subscription fee. Wave makes money through payment processing and payroll add-ons. It is one of the best free accounting tools available for very small businesses with simple needs.
Pros
- ✓Seamless integration with Zendesk Support for unified customer view
- ✓Strong reporting and analytics
- ✓Good mobile app for field sales teams
- ✓Clean and modern interface
Cons
- ✗Expensive compared to standalone CRM tools
- ✗Best value only if you already use Zendesk Support
- ✗Limited marketing automation features
Pros
- ✓Genuinely free accounting and invoicing — no subscription required
- ✓Clean and easy to use interface
- ✓Good enough for most very small businesses and freelancers
- ✓Receipt scanning and bank connections included free
Cons
- ✗Limited features compared to paid alternatives
- ✗Customer support is minimal on the free plan
- ✗Not suitable for growing businesses with complex needs
- ✗Payroll and payment processing add-ons can add up in cost
Zendesk Sell vs Wave: Side by Side
| Factor | Zendesk Sell | Wave |
|---|---|---|
| User Rating | N/A | N/A |
| Category | CRM Software | Accounting Software |
| Pricing Model | Paid | Freemium |
| Starting Price | $19/user/mo | Free |
| Best For | Sales teams already using Zendesk Support who want a connected CRM | Solopreneurs and very small businesses wanting free accounting and invoicing software |
| Our Pick | — | — |
Zendesk Sell Features
- ✓Contact and lead management
- ✓visual pipeline
- ✓email integration
- ✓call tracking
- ✓reporting and analytics
- ✓automation
- ✓Zendesk integration
- ✓mobile app
Wave Features
- ✓Free accounting
- ✓invoicing
- ✓receipt scanning
- ✓bank connections
- ✓financial reporting
- ✓payments processing
- ✓payroll add-on
- ✓mobile app
Pricing Comparison
Our Take
Choose Zendesk Sell if sales teams already using zendesk support who want a connected crm. Choose Wave if solopreneurs and very small businesses wanting free accounting and invoicing software.
Best For
Sales teams already using Zendesk Support who want a connected CRM
Best For
Solopreneurs and very small businesses wanting free accounting and invoicing software
Also Consider
If neither Zendesk Sell nor Wave is the right fit, Monday.com CRM is worth evaluating.
Monday.com CRM
Teams that want CRM and project management combined in one visual platform
From $12/user/mo
Frequently Asked Questions
What is the difference between Zendesk Sell and Wave?
Zendesk Sell is best for sales teams already using zendesk support who want a connected crm. Wave is best for solopreneurs and very small businesses wanting free accounting and invoicing software.
Which is better, Zendesk Sell or Wave?
Choose Zendesk Sell if sales teams already using zendesk support who want a connected crm. Choose Wave if solopreneurs and very small businesses wanting free accounting and invoicing software.
How much does Zendesk Sell cost?
Zendesk Sell starts at $19/user/mo. Pricing model: Paid.
How much does Wave cost?
Wave starts at Free. Pricing model: Freemium.
Who should use Zendesk Sell?
Sales teams already using Zendesk Support who want a connected CRM
Who should use Wave?
Solopreneurs and very small businesses wanting free accounting and invoicing software