Zenefits (now TriNet) vs Countingup
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Zenefits (now TriNet)
Zenefits was a cloud-based HR platform for small and mid-size businesses. In 2022, Zenefits was acquired by TriNet, one of the largest PEO providers in the US. The Zenefits platform has been integrated into TriNet's product suite. Businesses previously using Zenefits are now served under the TriNet brand.
Countingup
Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.
Pros
- ✓Strong benefits administration with a wide carrier network
- ✓Easy employee self-service for benefits enrollment and changes
- ✓Affordable base pricing for small teams
- ✓Good compliance tools for ACA and other regulations
Cons
- ✗Payroll processing costs extra as an add-on
- ✗Customer support quality has been inconsistent historically
- ✗Less suitable for companies that need advanced HR or payroll features
Pros
- ✓Business banking and accounting in one app
- ✓Automatic transaction categorization
- ✓Real-time tax estimates
- ✓Simple flat monthly pricing
- ✓Great for sole traders
Cons
- ✗UK only
- ✗Limited accounting features for complex businesses
- ✗Not a replacement for full accounting software at scale
- ✗No multi-user access
Zenefits (now TriNet) vs Countingup: Side by Side
| Factor | Zenefits (now TriNet) | Countingup |
|---|---|---|
| User Rating | N/A | N/A |
| Category | HR Software | Accounting Software |
| Pricing Model | Paid | Paid |
| Starting Price | $8/employee/mo | Contact for pricing |
| Best For | Small businesses focused on benefits administration | UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app |
| Our Pick | — | — |
Zenefits (now TriNet) Features
- ✓Benefits administration
- ✓payroll
- ✓time tracking
- ✓compliance
- ✓onboarding
Countingup Features
- ✓Receipt scanning
- ✓expense categorization
- ✓VAT tracking
- ✓supplier management
- ✓bank feed integration
- ✓reporting
Pricing Comparison
Our Take
Choose Zenefits (now TriNet) if small businesses focused on benefits administration. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
Best For
Small businesses focused on benefits administration
Best For
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Also Consider
If neither Zenefits (now TriNet) nor Countingup is the right fit, Justworks is worth evaluating.
Justworks
Small businesses wanting Fortune 500 benefits
From $59/employee/mo
Frequently Asked Questions
What is the difference between Zenefits (now TriNet) and Countingup?
Zenefits (now TriNet) is best for small businesses focused on benefits administration. Countingup is best for uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
Which is better, Zenefits (now TriNet) or Countingup?
Choose Zenefits (now TriNet) if small businesses focused on benefits administration. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.
How much does Zenefits (now TriNet) cost?
Zenefits (now TriNet) starts at $8/employee/mo. Pricing model: Paid.
How much does Countingup cost?
Visit Countingup website for current pricing.
Who should use Zenefits (now TriNet)?
Small businesses focused on benefits administration
Who should use Countingup?
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app