ADP Run vs Gusto
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
ADP Run
ADP Run is a payroll and HR solution designed specifically for small businesses with 1-49 employees. It is powered by ADP, the world's largest payroll provider, giving small businesses access to enterprise-grade payroll processing and compliance tools. ADP Run offers multiple plan tiers from basic payroll to full HR suite depending on the business needs.
Gusto
Gusto is a full-service payroll platform built for small businesses in the US. It handles payroll taxes automatically, offers employee benefits administration, and includes onboarding tools that make it easy to bring on new hires. Gusto is known for its clean interface and transparent pricing, making it a top choice for founders managing payroll for the first time.
Pros
- ✓Backed by ADP's decades of payroll expertise and compliance knowledge
- ✓Scalable — can grow with your business to ADP Workforce Now
- ✓Strong mobile app for running payroll on the go
- ✓Extensive integration ecosystem
Cons
- ✗Pricing is not transparent and can be expensive compared to competitors
- ✗Customer service quality can be inconsistent
- ✗Upselling of additional services reported by customers
- ✗Interface is less modern than newer payroll tools
Pros
- ✓Automatic federal, state, and local tax filing saves hours each month
- ✓Transparent flat-rate pricing with no hidden fees
- ✓Excellent onboarding flow with offer letters and e-signatures
- ✓Strong benefits administration including health, dental, and 401k
Cons
- ✗International payroll is limited and requires third-party tools
- ✗Can get expensive as headcount grows beyond 50 employees
- ✗Reporting and analytics are basic compared to enterprise tools
ADP Run vs Gusto: Side by Side
| Factor | ADP Run | Gusto |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Payroll Software | Payroll Software |
| Pricing Model | Paid | Paid |
| Starting Price | Custom pricing | $40/mo + $6/person |
| Best For | Small businesses that want enterprise-grade payroll reliability from a trusted brand | Small businesses under 100 employees wanting full-service payroll with benefits |
| Our Pick | — | — |
ADP Run Features
- ✓Payroll processing
- ✓tax filing
- ✓direct deposit
- ✓employee onboarding
- ✓time tracking
- ✓benefits administration
- ✓workers compensation
- ✓HR support
Gusto Features
- ✓Full-service payroll
- ✓automatic tax filing
- ✓direct deposit
- ✓employee benefits
- ✓onboarding
- ✓PTO tracking
- ✓time tracking
- ✓contractor payments
Pricing Comparison
Our Take
Choose ADP Run if small businesses that want enterprise-grade payroll reliability from a trusted brand. Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits.
Best For
Small businesses that want enterprise-grade payroll reliability from a trusted brand
Best For
Small businesses under 100 employees wanting full-service payroll with benefits
How ADP Run and Gusto Are Similar
- •Both are Payroll Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither ADP Run nor Gusto is the right fit, Multiplier is worth evaluating.
Multiplier
Startups and SMBs hiring internationally on a budget
From $40/contractor/mo
Frequently Asked Questions
What is the difference between ADP Run and Gusto?
ADP Run is best for small businesses that want enterprise-grade payroll reliability from a trusted brand. Gusto is best for small businesses under 100 employees wanting full-service payroll with benefits.
Which is better, ADP Run or Gusto?
Choose ADP Run if small businesses that want enterprise-grade payroll reliability from a trusted brand. Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits.
How much does ADP Run cost?
ADP Run starts at Custom pricing. Pricing model: Paid.
How much does Gusto cost?
Gusto starts at $40/mo + $6/person. Pricing model: Paid.
Who should use ADP Run?
Small businesses that want enterprise-grade payroll reliability from a trusted brand
Who should use Gusto?
Small businesses under 100 employees wanting full-service payroll with benefits