Gusto vs ADP Run
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Gusto
Gusto is a full-service payroll platform built for small businesses in the US. It handles payroll taxes automatically, offers employee benefits administration, and includes onboarding tools that make it easy to bring on new hires. Gusto is known for its clean interface and transparent pricing, making it a top choice for founders managing payroll for the first time.
ADP Run
ADP Run is a payroll and HR solution designed specifically for small businesses with 1-49 employees. It is powered by ADP, the world's largest payroll provider, giving small businesses access to enterprise-grade payroll processing and compliance tools. ADP Run offers multiple plan tiers from basic payroll to full HR suite depending on the business needs.
Pros
- ✓Automatic federal, state, and local tax filing saves hours each month
- ✓Transparent flat-rate pricing with no hidden fees
- ✓Excellent onboarding flow with offer letters and e-signatures
- ✓Strong benefits administration including health, dental, and 401k
Cons
- ✗International payroll is limited and requires third-party tools
- ✗Can get expensive as headcount grows beyond 50 employees
- ✗Reporting and analytics are basic compared to enterprise tools
Pros
- ✓Backed by ADP's decades of payroll expertise and compliance knowledge
- ✓Scalable — can grow with your business to ADP Workforce Now
- ✓Strong mobile app for running payroll on the go
- ✓Extensive integration ecosystem
Cons
- ✗Pricing is not transparent and can be expensive compared to competitors
- ✗Customer service quality can be inconsistent
- ✗Upselling of additional services reported by customers
- ✗Interface is less modern than newer payroll tools
Gusto vs ADP Run: Side by Side
| Factor | Gusto | ADP Run |
|---|---|---|
| User Rating | N/A | N/A |
| Category | Payroll Software | Payroll Software |
| Pricing Model | Paid | Paid |
| Starting Price | $40/mo + $6/person | Custom pricing |
| Best For | Small businesses under 100 employees wanting full-service payroll with benefits | Small businesses that want enterprise-grade payroll reliability from a trusted brand |
| Our Pick | — | — |
Gusto Features
- ✓Full-service payroll
- ✓automatic tax filing
- ✓direct deposit
- ✓employee benefits
- ✓onboarding
- ✓PTO tracking
- ✓time tracking
- ✓contractor payments
ADP Run Features
- ✓Payroll processing
- ✓tax filing
- ✓direct deposit
- ✓employee onboarding
- ✓time tracking
- ✓benefits administration
- ✓workers compensation
- ✓HR support
Pricing Comparison
Our Take
Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits. Choose ADP Run if small businesses that want enterprise-grade payroll reliability from a trusted brand.
Best For
Small businesses under 100 employees wanting full-service payroll with benefits
Best For
Small businesses that want enterprise-grade payroll reliability from a trusted brand
How Gusto and ADP Run Are Similar
- •Both are Payroll Software platforms designed for business teams
- •Both offer web-based access with no software installation required
- •Both provide customer support and onboarding resources
- •Both integrate with popular third-party business tools
- •Both offer a trial or demo to evaluate before purchasing
Also Consider
If neither Gusto nor ADP Run is the right fit, Multiplier is worth evaluating.
Multiplier
Startups and SMBs hiring internationally on a budget
From $40/contractor/mo
Frequently Asked Questions
What is the difference between Gusto and ADP Run?
Gusto is best for small businesses under 100 employees wanting full-service payroll with benefits. ADP Run is best for small businesses that want enterprise-grade payroll reliability from a trusted brand.
Which is better, Gusto or ADP Run?
Choose Gusto if small businesses under 100 employees wanting full-service payroll with benefits. Choose ADP Run if small businesses that want enterprise-grade payroll reliability from a trusted brand.
How much does Gusto cost?
Gusto starts at $40/mo + $6/person. Pricing model: Paid.
How much does ADP Run cost?
ADP Run starts at Custom pricing. Pricing model: Paid.
Who should use Gusto?
Small businesses under 100 employees wanting full-service payroll with benefits
Who should use ADP Run?
Small businesses that want enterprise-grade payroll reliability from a trusted brand