ADP Workforce Now vs Keap
A head-to-head comparison to help you pick the right tool
Last updated: April 30, 2026
Keap is our recommended pick for most teams — service-based small businesses wanting crm and marketing automation in one.
Try Keap →Read our full Keap review →ADP Workforce Now
ADP Workforce Now is a comprehensive HR and payroll platform trusted by over 900,000 businesses worldwide. It covers payroll, benefits, talent management, time tracking, and compliance in one integrated suite. ADP is the industry standard for mid to large businesses that need enterprise-grade reliability.
Keap
Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.
Pros
- ✓Industry-leading reliability and compliance expertise
- ✓Extensive integration ecosystem with 300+ third-party apps
- ✓Strong reporting and workforce analytics
- ✓Dedicated support and implementation resources
Cons
- ✗Expensive compared to modern cloud-native alternatives
- ✗User interface is complex and can require significant training
- ✗Long-term contracts with early termination fees
Pros
- ✓All-in-one platform covering CRM, marketing, and payments
- ✓Strong automation for small service businesses
- ✓Good for automating client follow-up and lead nurturing
- ✓Dedicated small business focus
Cons
- ✗Expensive for what you get compared to alternatives
- ✗Steep learning curve for the automation builder
- ✗Interface feels dated compared to modern CRM tools
ADP Workforce Now vs Keap: Side by Side
| Factor | ADP Workforce Now | Keap |
|---|---|---|
| User Rating | N/A | 4.3/5 ★ |
| Category | HR Software | CRM Software |
| Pricing Model | Paid | Paid |
| Starting Price | $62/mo | $249/mo |
| Best For | Mid to large businesses needing enterprise-grade HR | Service-based small businesses wanting CRM and marketing automation in one |
| Our Pick | — | 🏆 Recommended |
ADP Workforce Now Features
- ✓Payroll
- ✓HR
- ✓benefits
- ✓talent
- ✓time
- ✓analytics
Keap Features
- ✓CRM
- ✓email marketing automation
- ✓invoicing and payments
- ✓appointment scheduling
- ✓landing pages
- ✓text marketing
- ✓reporting
Pricing Comparison
Best Use Cases
Keap
- →Small service businesses automating follow-up with leads
- →Coaches and consultants managing client pipelines
- →Businesses wanting CRM with built-in email marketing
Who Should NOT Use These Tools
Keap is NOT ideal for:
- ✗Large enterprises needing complex sales workflows
- ✗B2B SaaS companies with long sales cycles
- ✗Teams needing advanced reporting and analytics
Integrations
Keap
Gmail, Outlook, QuickBooks, Zapier, PayPal, Stripe, WooCommerce, Shopify
Our Take
Choose ADP Workforce Now if mid to large businesses needing enterprise-grade hr. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
Best For
Mid to large businesses needing enterprise-grade HR
Best For
Service-based small businesses wanting CRM and marketing automation in one
Also Consider
If neither ADP Workforce Now nor Keap is the right fit, Justworks is worth evaluating.
Justworks
Small businesses wanting Fortune 500 benefits
From $59/employee/mo
Frequently Asked Questions
What is the difference between ADP Workforce Now and Keap?
ADP Workforce Now is best for mid to large businesses needing enterprise-grade hr. Keap is best for service-based small businesses wanting crm and marketing automation in one.
Which is better, ADP Workforce Now or Keap?
Choose ADP Workforce Now if mid to large businesses needing enterprise-grade hr. Choose Keap if service-based small businesses wanting crm and marketing automation in one.
How much does ADP Workforce Now cost?
ADP Workforce Now starts at $62/mo. Pricing model: Paid.
How much does Keap cost?
Keap starts at $249/mo. Pricing model: Paid.
Who should use ADP Workforce Now?
Mid to large businesses needing enterprise-grade HR
Who should use Keap?
Service-based small businesses wanting CRM and marketing automation in one